OpenEMM is the world's most popular open-source software in the email marketing, newsletter and mailing field. OpenEMM offers anything you need for sending newsletter and large quantities of emails. With the aid of this customer-oriented programme, any number of recipients or recipient groups receive emails and newsletters with a personal greeting and individual content. OpenEMM allows the selection and determination of a diverse array of parameters, such as selection of recipient lists, categorisation of an already created email template and the option of sending news or emails on a particular date or when a certain action is performed. The program is supplemented with a good analytic tool for evaluating mailings and the sending of newsletters, as well as the creation of comprehensive statistics. These data facilitate very good analysis and appropriate optimisation of email and newsletter traffic. The statistics can be saved as an Excel table.

With OpenEMM, an unlimited number of recipient profiles can be created, which are saved in a MySQL database. Even already existing datasets can be imported or exported. Besides the automatic detection and filtering of erroneous or undeliverable email addresses, it can also be checked how many emails were opened and how many recipients clicked on a URL contained in the newsletter.

Benefits of OpenEMM:

• precise analysis of mailings according to click and opening rates

• link tracking

• personalised newsletter

• form generator

• support of campaigns

• event and rule-based mailings (e.g. birthday emails)

• comprehensive statistic information (individual and overall statistics)

• real-time analyses

• management of email addresses

• import of email addresses from different formats

• incorporation of CMS systems (Typo 3) possible