With 20 million users in Germany alone and 600 million users worldwide, Facebook is the ultimate website on the World Wide Web. In the social media marketing sector, Facebook has established itself as THE dominant online marketing platform and one of the most important elements in the eMarketing mix. Many small as well as large companies use Facebook as one of the most powerful forms of social media marketing. With Facebook, you can present yourself and your company conveniently and via a large number of different marketing tools to your customers or get in touch with them directly. Whether it be surveys, votes, quizzes, competitions, photo or video galleries, linked lists, discussion forums, the latest news via RSS feed, your own web store or the target group-orientated pop-up of advertising and adverts, Facebook takes you quickly, easily and very close to your customers.

Reasons to have a Facebook profile

• Rapidly-growing platform with more than 20 million users in Germany already
• Supports target group-orientated advertising and approaches
• Various marketing tools (contact, advertising, sales) that can be used easily, quickly and directly for a wide audience
• Innovative communication medium
• Targeted customer loyalty and acquisition of new customers

 

 

 

Develop and program the ideal Facebook fan page

More and more companies are seeking professionals for their Facebook profile in order to create the ideal presence, the right support and daily content updates. W4 has exactly the professionals you need! We support our customers in their drive to establish their ideal Facebook ‘storefront’ and help design, develop, create and implement the company's own fan pages. Companies can then present their products and services perfectly on Facebook. With W4 professionals by your side, you can create the perfect presence for your company on the world’s largest social media network: Facebook.

 

 

 

Editorial support and content management

At W4, we not only take care of the setup of a Facebook page, but we also provide professional and regular maintenance and updates. Our online editorial team will take care of the creation of content and texts. We provide constant updates and maintenance, posts and entries and document all activities accordingly.

 

 

 

Facebook applications (Apps)

Applications such as photo and video galleries, competitions, quizzes, polls, surveys, blogs or direct links to products in your online shop will enable you to not only increase sales, but also the quality of your customer loyalty. Photo and video Apps bring new life to your products and services. Details, features and advantages can be presented in a more visual way. When buying direct from the Facebook webshop, customers can quickly and easily select and order products. Blogs tell customers about the latest news from their industry, along with the latest developments and products. Surveys help you to learn about your customers’ wishes and needs, and direct responses to new products, services or campaigns are possible. In polls, you give your customers the feeling of being able to play a determining role. They mean that wishes and needs can be responded to quickly and effectively. With competition mechanisms such as “fans recruit fans”, not only do your customers win, but so too do you - in the form of quick and easy new customers.

 

The professionals at W4 support you with innovative expertise in the design-related and technical setup and maintenance of Facebook applications. We can create Facebook Apps for you that you can use exceptionally easily to generate new fans and customers for your business.

 

 

 

Social media monitoring

Trust is good – checking is better! W4 offers you the opportunity, in particular for Facebook applications, to carry out social media monitoring and convince yourself of the success of your promotions.