Trading is global, and the solutions for e-commerce and postal services are just as globally networked.
Eight years ago, La Poste and Swiss Post founded the joint venture Asendia to offer various national and international solutions for all types of industries. Since then, the services have been available for easy to go cross-border e-commerce and reliable worldwide postal dispatch.
What is new is that the Asendia Hong Kong head office has brought W4 on board to roll out digital marketing campaigns in Hong Kong, China, Singapore, New Zealand and Australia, for example on famous Chinese search portal Baidu or the popular Messenger App Line. The mandate also includes managing Google Ads or advertising on LinkedIn for the global player. We are pleased to take on the challenge of translating the professionalism, customer orientation and personal touch that Asendia stands for in market comparison into culturally relevant storytelling.
As a certified partner of HubSpot it is great to see that Asendia has just switched to this marketing automation tool. Thus, the best solutions for lead generation, lead management and content marketing come together in a best of breed approach for Asendia.
We consider the project to be another strategic puzzle piece to expand our intercultural mindsets and to grow professionally in the interaction with customers, companies and key opinion leaders.