W4 Academy

Content Marketing

What is content marketing simply explained?
Why is content marketing so important?
What are the benefits of content marketing?
What are the disadvantages of content marketing?
What is content curation?
What is a pillar page?
Why is a pillar page useful?
What is SEO and how does it work?

Downloadable Content

What is a white paper?
What is the difference between a white paper and an eBook?
What advantages do infographics have?
What types of infographics are used?