W4 Academy

A digital Advent calendar has many benefits for companies:

• A high reach and visibility on all your channels
• New leads
• Access to customers who have been inactive so far
• Active customers get a nice surprise
• Positioning and strengthening your corporate brand
• By opening the doors daily: Continuous advertising
• Collecting customer data

Get more information about digital Advent calendars:

https://www.w-4.ch/en/produkte/online-adventskalender

With a digital Advent calendar, customers and potential customers are attracted through the use of gamification. This involves game-typical elements, such as high scores, rankings or awards. The aim is to motivate customers to take part in the game.  The aim is to motivate customers to interact with the company and, in the best case, to influence their (buying) behaviour.

An digital Advent calendar is a very special customer experience that is filled with positive feelings. As a company, it not only makes a good impression in the short term, but also anchors the company in the memory of its customers for the long term.

Get more information about digital Advent calendars:

https://www.w-4.ch/en/produkte/online-adventskalender

With W4, you can get a digital Advent calendar that is customized to the corporate design of your company. You get also your own web address and can choose from different content categories. We also offer a variety of supplements, such as:

- Languages (German, French, English and Italian)

- Individual selection of icons and fonts

- A Facebook campaign to promote the digital Advent calendar

- Suitable background music

Get more information about digital Advent calendars:

https://www.w-4.ch/en/produkte/online-adventskalender

The digital Advent calendar can be connected to all mail tools. Here are some examples:

• HubSpot
• Mailchimp
• Mautic
• Marketo
• Eloqua

The digital Advent calendar can also be connected to CRM's. Get more information about digital Advent calendars: https://www.w-4.ch/en/produkte/online-adventskalender

The digital Advent calendar can be filled with a wide variety of offers and topics. There are no limits to creativity. The most popular are the following:

• Tips & tricks
• Recipes
• Competitions
• New products

Get more information about digital Advent calendars: https://www.w-4.ch/en/produkte/online-adventskalender

A digital Advent calendar becomes your product visually and with regards to content. Visually, the online advent calendar appears in the corporate design of the company, so that customers immediately associate the calendar with your company.

And with regards to content you can also create a connection to your company: Present both old and new products and raffle them off. The playful aspect of a digital Advent calendar provides a memorability that is difficult to achieve with normal advertising.

Get more information about digital Advent calendars: https://www.w-4.ch/en/produkte/online-adventskalender

W4 offers various marketing solutions for the Christmas season: From print, for example individually designed Christmas cards, to digital Christmas mail with animated GIFs. The Christmas season is always a time of emotions: It is worthwhile to pay attention to customers here. With a digital Advent calendar, constant interest can be achieved while at the same time customer relations are deepened.

Get more information about digital Advent calendars: https://www.w-4.ch/en/produkte/online-adventskalender