Gamification describes the method of placing typical game elements in a non-game context. The aim is to increase the commitment and motivation of the users, because people have a natural interest in playing games.
A very good example of gamification: An online betting game for soccer. Many people like soccer and are really enthusiastic about this sport. With a betting game, companies can achieve a wide reach and gain important information about the target group. A betting game can also be used within the company, for example to motivate employees.
Gamification has already proven itself in various companies. The working world is in a state of flux and calls for a change of pace as well as innovative motivational methods. Especially with Generation Y employees, such measures score enormously as an incentive. For example, you can stimulate competition in the sales team, set attractive incentives for sales promotion in a playful way, and thus offer employees a fun change of pace. Despite competition, the online game functions as a common denominator and a productive topic of conversation. You can find more ideas under Sales Casino.