W4 Academy

If you want to be successful in China, you have to face not only the different language but also the cultural challenges. Especially in online marketing there are two big differences: Baidu is the Google of China and WeChat is the app that replaces all the messenger apps we know in Europe.

As a company, you need to become familiar with these tools in order to use them strategically for your marketing campaigns. With WeChat, for example, you only reach users if you offer individual content. Chinese people have different expectations to companies than we are used to.

Click here to learn more about digital marketing in China: https://www.w-4.ch/en/solutions/marketing-in-china

In order to promote products and services in China online, it is essential to deal with both Baidu and WeChat. Baidu is the leading search engine with over 70% market share, while WeChat has around 768 million active users every day.

Click here to learn more about digital marketing in China: https://www.w-4.ch/en/solutions/marketing-in-china

W4 has two main focuses for companies in China:

1. WeChat-Marketing:

We create a professional and attractive WeChat account for you. We also design target group-oriented marketing campaigns and maintain your online presence. With us you get consulting, creation and technical implementation from one source.

2. Baidu-Marketing

We design a comprehensive and innovative online marketing concept for you, that covers the needs of the Chinese target group as well as trends. Our services: High quality content (in Chinese language), social media optimization, keyword analysis in connection with Baidu PPC, search, SEO on page optimization analysis. 

Click here to learn more about digital marketing in China: https://www.w-4.ch/en/solutions/marketing-in-china

WeChat is an app from China with about 768 million active users daily and therefore a must-have if you want to participate in digital life in China. The app offers various functions, such as sending messages, photos and videos, but also ordering food and paying for various services. Games can also be downloaded. The app offers great opportunities for companies:

• You can reach many potential customers quickly and easily
• You can address your target accounts individually
• You shorten the way to a closed deal with a WeChat shop
• You can quickly design an entire web presence

Click here to learn more about digital marketing in China: https://www.w-4.ch/en/solutions/marketing-in-china

Baidu is the Google of China: Baidu is the most popular and successful search engine in China. With over 900 million active users, companies cannot ignore Baidu if they want to establish themselves in the Chinese market. Companies have the following benefits if their website is designed for Baidu:

• Your company can be found quickly in Baidu
• You get more visitors to your website
• Your brand awareness will increase
• Your website will be optimized for your target group

Click here to learn more about digital marketing in China: https://www.w-4.ch/en/solutions/marketing-in-china