More and more western companies recognize the potential of the Chinese market for themselves. However, in order to be successful in digital marketing in China, a strategy must be developed that meets the needs of people, trends and specific target groups.Download
The W4 white paper explains step by step how brands can improve their Google rankings through user-centric messages.Download
To find out which leads fit your specific marketing activity, you need a lead rating which is based on lead scoring. Artifical intelligence assists you in automatically implementing the rating and additionally provides you with predictions about your leads’ future behavior patterns.
With a B2B sales app, you have instant access to all functions which are needed in your everyday sales work, no matter where you are. The sales app consequently becomes your mobile sales assistant.Download
With the help of a professional product information management solution (PIM), you are able to consolidate all product data in one centralized application. It is fairly obvious that a PIM is a real advantage for every company. The integration of artificial intelligence is the next development towards an optimized, efficient and automated product information management.
Coupled, Decoupled, Headless: There are now several types of Content Management Systems (CMS) and each has its advantages and disadvantages. The ideal solution depends on your communication goals.
Technical buyers research information long before they get in touch with a vendor. Companies that do not offer valuable content hence miss out on a lot of leads. Learn more
Learn how modern brand marketing works and what role the consumers play in creating your brand. Our infographic also provides valuable information on current developments.Download
The GDPR becomes enforceable from 25 May 2018 for all companies marketing products to individuals within the European Union (EU) – even if organizations reside outside the EU.Download
Product-related content has to be always up-to-date and correct on every channel a business uses. That is why companies should think about implementing product information management software. Learn more in our free white paper.Download
Anyone who wants to assert themselves in the international market needs to recognize and serve local needs. There is a lot to be considered: Learn how to develop a brand in foreign markets in our free white paper.Download
In our free white paper, we explain what makes data really big, the benefits of data-based marketing and how brands have to transform their marketing in the age of data.Download
In times of constant change, it is particularly important to be flexible and have the ability to act quickly. By
Account-based marketing is an approach that targets very specific customers – usually large, high-reward customers such as other businesses. Find out more in our infographic.Download
The customer journey takes place across a wide range of devices and channels today. Brands are faced with the difficult task of providing users with a homogeneous customer experience.Download
Never before have companies learned so much from the online behavior of users. A prerequisite is a strategy for how companies want to turn these data into actionable insights. A data management platform is the right approach.Download
Customer calendars can do more than image cultivation and customer retention for your brand. Our free infographic shows you how you can integrate customer calendars and other print products into your digital communications.
Demand generation is an approach that meets the demands of the modern business landscape. Our free infographic presents you with some interesting facts on how customers select vendors and the current priorities of marketers.Download
The evaluation of sales opportunities in direct marketing is becoming increasingly precise. Our infographic showcases some convincing arguments in favor of the new data-based marketing approach.Download
Emotions attach customers to brands. That is why businesses should try to win customers not with arguments, but with emotions. Our free white paper shows you how.Download
Learn all about the perception and potential of service products and how to market them accordingly in our free white paper.Download
This Ebook offers you insight into useful tips and tricks that will make lead generation more effective and successful.Download
This Power Point Presentation shows you everything you need to know about creating and using Buyer Personas.Download
Get insights into all the points that are necessary to maximize your return-on-investment for marketing campaigns.Download