hubspot-wechat-4

WECHAT CONNECTOR – THE HUBSPOT INTEGRATION FOR MARKETING IN CHINA

 If you want to do marketing in China, you can't do without WeChat! With its comprehensive functions, the popular messenger app has become an indispensable part of the lives of many Chinese. It offers enormous scope for various marketing measures. In addition to the classic sending of text, image and video messages, a variety of marketing actions such as ticket sales, discount promotions, contests, in-app stores or games can be implemented via APIs. For both B2C and B2B marketing, the app is essential in China. Almost all B2B companies in China use WeChat as an important platform for marketing, lead generation and CRM.

wechat

THE CHALLENGE

Many companies, especially in the B2B sector, use HubSpot, the popular marketing automation platform including content management system and customer relationship management. Via the platform, all channels such as website, blog, email and, of course, social media can be maintained centrally from one tool. You can easily integrate social media channels such as Facebook, Instagram, LinkedIn, Twitter and Co. into the platform with a few clicks. This was not possible for WeChat until now. Our experienced developer team took on the challenge of developing a connector for WeChat to HubSpot to make it as easy as possible for customers to maintain this important app via HubSpot. It is a branch product of the W4 Wetomation ecosystem, designed specifically for marketing automation in China.

WHAT IS THE FUNCTIONALITY OF THE WECHAT CONNECTOR?

The WeChat Connector enables the implementation of marketing activities of the app centralized from a management system. In doing so, companies can concentrate their sales, marketing, and service in a central management system and each department can have access to the data relevant to them. The WeChat CRM can be connected to the HubSpot CRM and managed in a centralized manner. Existing contacts in the app can be imported and new leads generated automatically enter your HubSpot CRM. High-performance analytic tools provide you with immediate and clear insights into the behavior of WeChat users. This way, you can always evaluate the optimal courses of action in a well-founded manner. You can also use a variety of templates for personalized marketing and WeChat QR code tracking from HubSpot. With the WeChat Connector, you get a better understanding of your WeChat marketing, can evaluate ROI, conversion, retention and much more in detail.

AT A GLANCE

HubSpot CMS

HubSpot CMS

Use the Hubspot content management system to create and distribute your content via the WeChat app - all from one platform. All channels of modern digital content marketing can be managed through one software.

Flexible Templates

Flexible Templates

Take advantage of HubSpot's flexible templates that your marketing team can work with independently.

As a marketer, you have dynamic areas where you can drag and drop different elements.

Multilingual

Multilingual

You can easily add multilingual content via Hubspot and publish it via WeChat app.

WeChat CRM

WeChat CRM

Bring your WeChat CRM together with your HubSpot CRM in one platform for complete reporting on your channels.

Your marketing, sales, and support teams will benefit from the comprehensive and clear analysis.

Reporting

Reporting

The integration provides you with all relevant figures of the app summarized in performant dashboards at a glance.

You get to know the user behavior of the app users better and can make informed decisions for successful marketing in China.

User Experience

User Experience

Better evaluate the needs of WeChat users and improve the user experience. Provide users with targeted, personalized content that really interests them.

190410_w4_checkliste_brochure_EN_Frontseite

WeChat Marketing in China

More and more western companies recognize the potential of the Chinese market for themselves. However, in order to be successful in digital marketing in China, a strategy must be developed that meets the needs of people, trends and specific target groups.

Download WeChat Guide now

Would you like to find out more about our WeChat Connector or are you interested in a WeChat Business Workshop online or at your location? Then please do not hesitate to contact us! Our experienced marketing team is at your disposal for successful marketing in China.

YOUR CONTACT

Sarah Wilhelm
Sarah Wilhelm
Managing Director
+41 58 680 50 12
Termin vereinbaren
Shuting Fu
Shuting Fu
Business Development CN

HubSpot_Advanced Implementation CMS