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How to establish a marketing strategy for service products

ServiceMark_II_Whitepaper_ENThe white paper with the following topics might be just the right thing for you. It tells you what marketing for service products is all about and how it can support your business:

  • Goals of service marketing 
  • The 7Ps of the service marketing mix 
  • Communication strategies for service products 
  • Operative marketing for service products 
  • Service products: potential and perspectives