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Online Communities – the online "place to be"

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How companies successfully create digital spaces

With advancing digitalisation, more and more often people are finding their way online. In addition, users are spending more time online than they did a few years ago. At the same time, the users' need to exchange ideas with others has increased enormously.

An online community offers the opportunity to do just that – to exchange ideas with others.
When a company creates a space where its customers can connect with colleagues as well as their team and brand, the benefits are numerous.

In the W4 white paper you will learn,

  • the benefits online communities provide for businesses
  • how they differ from social media groups
  • how an online community is built
  • valuable tips for a successful community management