Boost Your Business with Targeted Advertising Campaigns

Introducing W4, your global cross-channel advertising specialists. With offices spanning Zürich to Dresden, and reaching as far as Pakistan and Beijing, we craft impactful campaigns that drive conversions.

Our holistic approach ensures every detail enhances your brand's distinction. Whether it's boosting visibility with Google Ads, pinpointing decision-makers on LinkedIn, or showcasing your latest product at a trade show – we've got you covered.
01_Advertising_expertise_AdobeStock_404246583

Advertising Expertise Across Platforms

Benefit from the expertise of our Google-certified professionals for precise and effective Google Ads. Unlock the power of professional networking with our LinkedIn advertising solutions. 

But we don’t stop there. Our proficiency extends to crafting impactful banners, display ads, and more.

Holistic Strategy Focus

What sets us apart is our commitment to holistic strategies. We don't just stop at advertising; we integrate our efforts seamlessly into your overall business strategy. This ensures that your advertising efforts align with your larger goals, maximizing impact and return on investment.

Creating an effective advertising strategy requires a thoughtful and comprehensive approach, taking into account various elements to maximize impact and achieve specific business goals. 

How We Work to Create Meaningful Advertising Campaigns 

Clear Objectives

At W4, our certified experts are committed to work together with your internal team and define clear objectives of your advertising goals whether it’s increasing brand awareness, driving sales, generating leads or promoting a specific product or service,

Target Audience Identification

We can help you understand your target audience. Define demographics, behaviors, and preferences to tailor your advertising messages and channels accordingly.

Budget Allocation

With us, you can allocate your advertising budget strategically. We consider the cost of different channels and tactics, ensuring a balance between reach and impact.

Message and Creatives

Our talented designers and content marketing specialists will craft compelling and resonant messages that capture attention, communicates your value proposition and aligns with your brand identity. Or, we can work with creatives designed by your team.

Channel Selection

We can help you choose the right advertising channels based on your target audience and objectives. This could include digital channels like social media, search engines, email, as well as traditional channels like print and broadcast.

Legal and Ethical Considerations

We ensure that your advertising complies with legal and ethical standards. This includes transparency in advertising, adherence to data protection regulations, and avoiding misleading practices.

02_SEA_AdobeStock_620506847

Search Engine Advertising 

Diving into the intricacies of advertising campaigns, our services are dedicated to providing a comprehensive and effective approach to digital marketing. Specializing in Search Engine Advertising, we harness the power of platforms like Google Ads to ensure your business achieves optimal visibility precisely when potential customers are actively searching for relevant keywords.

Harness the Power of Google Ads


Precision Meets Visibility: Our Google-certified experts understand the art and science of precision in advertising. By leveraging Google Ads, we ensure that your business appears prominently in search results, reaching users precisely when they are actively looking for products or services that you offer.

Expansion to China with Baidu: Beyond Google, we extend our reach to China with our Beijing team, making your business visible on Baidu. We craft engaging advertising campaigns tailored to the unique dynamics of the Chinese market, expanding your global presence strategically.

How We Do It

We Utilize Strategic Keyword Selection

Keywords are the foundation of effective search engine advertising. Our experts conduct thorough research to identify strategic keywords relevant to your business. By targeting the right keywords, we ensure that your ads are displayed to the audience most likely to engage with your offerings.

We Create Compelling Ad Copy

 Crafting compelling ad copy is an art. We focus on creating attention-grabbing and informative ad content that maximizes click-through rates. Our goal is not just to get eyes on your ads, but to encourage meaningful interactions, driving potential customers to explore your products or services further.

Optimize Campaigns for Budget Efficiency and Conversion

Budget efficiency is paramount. We continuously optimize your campaigns to ensure that your advertising budget is utilized effectively. By analyzing data and performance metrics, we fine-tune your campaigns to achieve the highest conversion rates possible within your budget

Our Promise to You

Increase Online Visibility

Our primary commitment is to increase your online visibility. Through strategic keyword targeting and well-crafted ad campaigns, we ensure that your business is prominently featured in search results, making it more likely for potential customers to discover and engage with your brand.

Drive Relevant Traffic to Your Website

It's not just about visibility; it's about driving the right kind of traffic. We promise to bring relevant and interested users to your website, ensuring that the individuals clicking on your ads are more likely to convert into customers.

Achieve Measurable and Trackable Results

In the world of digital marketing, results matter. We promise measurable and trackable outcomes. Through data-driven insights and transparent reporting, you'll have a clear understanding of the impact of our advertising campaigns, allowing you to make informed decisions for the future.
03_SoMe_Advertising_AdobeStock_321829868

Social Media Advertising 

In the ever-evolving landscape of social media, navigating platforms like LinkedIn, Meta (formerly Facebook), and X (formerly Twitter) requires a strategic approach to unlock their full potential. Our specialized advertising services are designed to help you harness the power of these platforms, connecting with your target audience and building meaningful relationships online.

Targeted Audience Segmentation

We understand that not all social media users are the same. By employing advanced demographic, interest, and behavior-based segmentation, we ensure that your advertisements reach the most relevant audience. This tailored approach maximizes the impact of your campaigns, allowing you to connect with individuals who are more likely to be interested in your products or services.

Engaging Ad Formats

Diversifying your advertising content is crucial in capturing and maintaining audience attention. Our services encompass a range of engaging ad formats, including sponsored content that seamlessly integrates into users' feeds, carousel ads that tell a visual story, and other innovative formats. This variety ensures that your brand message is communicated effectively across different platforms and resonates with diverse user preferences.

Social Media Ad Campaign Management and Optimization

Running successful social media ad campaigns requires more than just launching them. Our experienced team handles the end-to-end process, from crafting compelling ad creatives to monitoring campaign performance. We continuously optimize your campaigns based on real-time data and insights, ensuring that your advertising budget is invested wisely and yielding the best possible results.

Our Promise to You

Reach Specific Segments

We guarantee that your advertisements will reach the specific professional or consumer segments you aim to target. No more wasting resources on broad, ineffective campaigns.

Foster Brand Awareness and Community Engagement

Our strategies are designed not only to increase brand visibility but also to foster community engagement. We believe that meaningful interactions with your audience lead to lasting brand connections.

Drive Traffic and Generate Leads

The ultimate goal is to drive tangible results. Our services are geared towards directing traffic to your website and generating high-quality leads. We focus on converting social media engagement into measurable business outcomes.
04_Display_and_Banner_Ad_AdobeStock_639758460

Visual Impact through Display and Banner Advertising

In a digital world saturated with information, making a memorable impression is key to standing out. Our display and banner advertising services are crafted to ensure that your brand not only captures attention but leaves a lasting visual impact on your target audience. By strategically placing visually appealing creatives across websites and apps, we aim to captivate users and reinforce your brand message.

How We Do It

Creative Design Tailored to Your Brand

We understand that each brand has its unique identity and messaging. Our creative design team works closely with you to develop visuals that align seamlessly with your brand aesthetics and communication objectives. Whether it's through striking imagery, compelling copy, or innovative design elements, we tailor each creative to resonate with your target audience.

Strategic Ad Placement on Relevant Websites

Placing your ads in the right context is crucial for effectiveness. We strategically select websites and apps that align with your target demographic and industry. This ensures that your brand is showcased in environments where your audience is most likely to engage, enhancing the chances of creating a meaningful connection.

Performance Tracking and Optimization:

We believe in data-driven decision-making. Our services include robust performance tracking mechanisms, allowing us to gather insights into how your ads are performing in real-time. This data is then used to optimize your campaigns, refining the targeting, creative elements, and placement to maximize impact and return on investment.

Our Promise To You

Enhance Brand Visibility and Recognition

Our goal is to elevate your brand's visibility in the digital landscape. Through visually striking display and banner ads, we ensure that your brand is not just seen but remembered, contributing to increased brand recognition among your target audience.

Increase Awareness through Compelling Content

Visual storytelling is a powerful tool for creating awareness. We promise to deliver visually compelling content that tells your brand story effectively, leaving a lasting impression on users and fostering a positive perception of your brand.

Drive Traffic and Conversions through Strategic Placement

Beyond creating awareness, our services are geared towards driving tangible results. By strategically placing your ads where your audience is most active, we aim to not only increase website traffic but also boost conversions, turning impressions into valuable interactions and transactions.
05_Print_Advertising_AdobeStock_103694985

Merge Physical and Digital Realms with Print Advertising

In a world increasingly dominated by digital media, there's a unique power in merging the physical and digital realms. Our print advertising services offer a tangible expression of your brand, utilizing captivating brochures or corporate annual reports to tell your story directly to your audience. By combining the tactile experience of print with strategic messaging, we aim to create a lasting physical representation of your brand that resonates with your audience.

How We Do It

Custom Brochure Design Reflecting Your Brand Identity

Our creative team works closely with you to design custom brochures that mirror your brand identity. From layout and color schemes to typography and imagery, each element is carefully crafted to convey your brand's personality and values. The result is a visually appealing and cohesive piece that stands out in the hands of your audience.

Engaging and Informative Content Creation

Beyond aesthetics, the content of your print materials is paramount. We focus on creating engaging and informative content that tells your brand story effectively. Whether it's product features, service details, or corporate achievements, our content is tailored to resonate with your target audience and provide them with valuable information.

Print Coordination and Distribution Strategies

We take care of the entire print process, from coordination to distribution. Our team ensures that the quality of the printed materials meets the highest standards, and we strategize distribution to reach your intended audience effectively. Whether it's through targeted mailings, events, or in-store displays, we ensure your print materials are seen by the right people.

Our Promise To You

Reach a Targeted Offline Audience

While digital channels are prevalent, there's a distinct audience that engages with print materials. Our promise is to help you reach this targeted offline audience, ensuring that your brand message is communicated to individuals who may not be as easily reached through digital platforms.

Convey Detailed Information about Products or Services

Print advertising allows for a depth of information that digital mediums sometimes lack. We promise to convey detailed information about your products or services in a comprehensive and visually appealing manner, providing your audience with a thorough understanding of what your brand has to offer.

Create a Lasting Physical Representation of Your Brand

Beyond fleeting digital interactions, print materials create a lasting physical representation of your brand. From brochures tucked in pockets to annual reports on office shelves, we aim to create materials that linger in the physical space, reinforcing your brand presence in the minds of your audience.
06_Taylored_advertising_AdobeStock_769997335

​​Tailored Advertising Solutions

Understanding the diversity of businesses, our tailored advertising solutions are crafted to address the unique needs and goals of each client. Whether you're focusing on a local audience or expanding to new markets, our approach involves creating customized strategies that align with your business objectives, ensuring a personalized and effective advertising campaign.

How We Do It

In-Depth Consultation to Understand Your Business Objectives

We begin by engaging in an in-depth consultation to comprehend the intricacies of your business, its goals, and the specific challenges you aim to overcome. This collaborative process allows us to gain valuable insights into your unique selling propositions and target audience, forming the foundation for a tailored advertising strategy.

Customized Advertising Plans Based on Your Industry and Target Audience

 One size does not fit all. Based on the insights gathered during our consultation, we design customized advertising plans that resonate with your industry dynamics and target audience. This involves selecting the most suitable platforms, ad formats, and messaging strategies to ensure that your campaigns are not only effective but also align seamlessly with your brand identity.

Ongoing Optimization and Flexibility to Adapt to Changing Needs

The business landscape is dynamic, and so should be your advertising strategy. We don't stop at the initial plan; our team continuously monitors and optimizes your campaigns based on real-time data. This adaptive approach ensures that your advertising efforts remain relevant and effective, adapting to changing market conditions and audience behaviors.

Our Promise to You

Highly Targeted Campaigns Aligned with Your Business Goals

Our promise is to deliver highly targeted campaigns that are directly aligned with your business goals. Whether it's increasing brand awareness, driving sales, or expanding your market share, our tailored advertising solutions are designed to achieve specific and measurable outcomes.

Scalable Solutions That Evolve with Your Business

Businesses are dynamic entities, and so are our advertising solutions. We promise scalability, allowing your advertising strategy to evolve seamlessly with the growth and changes in your business. From local startups to global enterprises, our solutions adapt to meet the unique demands of your business journey.

Maximum Impact with a Personalized Approach

A personalized touch is at the core of our tailored advertising solutions. We promise to deliver maximum impact by tailoring our approach to the nuances of your business. This not only enhances the effectiveness of your campaigns but also fosters a deeper connection with your target audience

your contact person

Sarah Wilhelm
Sarah Wilhelm
CEO
+41 44 562 49 39
Termin vereinbaren

FAQs

What advantages does online marketing and web marketing offer for companies?
How can I be successful with advertising campaigns in China?
What kind of online marketing campaigns are there?
What is meant by Web marketing? What is the difference with digital marketing?
How do you measure the effectiveness of online marketing and web-marketing campaigns?
What are the benefits of advertising campaigns for companies?
What tools and platforms do you use for advertising campaigns?
How do you create content for online campaigns to engage the audience effectively?
How do you create plans and strategies for web marketing campaigns?

W4

Switzerland
Idastrasse 14 // CH-8003 Zürich
Blegistrasse 5 // CH-6340 Baar
la Stráda dal Castèl 13 // 6574 Vira (Gambarogno), TI

Germany
Kesselsdorfer Str. 14 // 01159 Dresden, SN
 
Slovakia
Hviezdoslavovo nám. 17 // SK-81102 Bratislava

China
3/F, No.1 Building A section
Zhongguancun Dongsheng Intern. Incubator, Haidian District // CN-Beijing
 
Thailand
55 Moo 7 Suthep, Muang Chiang Mai,
Chiang Mai 50200
 
Switch Board +41 44 562 49 82

Navigation

Data protection

Newsletter registration

Newsletter Subscription
© Copyright W4
Trustpilot