Content Marketing

Sales are primarily made online today. Your advertising and marketing efforts should take this circumstance into account. The magic word is inbound marketing: the customers themselves initiate contact – provided your online presentation is appealing to them. Content therefore plays an important role in your enterprise communications. Content represents your product, your brand, your company.

Optimized content marketing has three components: 

Content creation

Producing appealing content that is relevant to your targeted audience

Content Curation

Editing and contextualizing relevant content by other sources

Social Publishing

Interacting with clients and leads on social media platforms (using surveys, comments, etc.)

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The advantages of content marketing at a glance:

  • improve your ranking on search engines
  • generate leads – get potential clients' attention
  • invite potential clients to spend some time on your website and encourage them to interact with the content you provide
  • raise brand awareness – clients will identify with your company
  • be recognized as an expert in your field of expertise – in short: create trust
  • profit from social sharing – users share interesting content with their peers
  • get to know your clients better by using monitoring tools – this is how you optimize future marketing efforts

These are the many reasons why you should provide interesting content on the relevant channels. But what media should you use? What content should be communicated in what way?

Thanks to more than 20 years of experience, we know how successful content marketing works. Get in touch!

your contact person

Sarah Wilhelm
Senior Consultant