Lead Generation Services - W4 Agency


At W4, we pride ourselves on delivering top-notch lead generation services, powered by HubSpot. With a proven track record and expert marketing professionals, we'll elevate your business to new heights. Our holistic approach to lead generation involves inbound marketing, strategic content creation, targeted campaigns, and data-driven analytics within the HubSpot ecosystem. Experience the impact of our powerful B2B lead generation services. Elevate your business today!

Our B2B Lead Generation Services

At W4, our B2B lead generation strategy is a testament to our deep understanding of the complexities and unique pain points faced by businesses in this landscape. We recognize that qualifying leads can be a challenging process in the B2B realm. Hence, our approach is carefully tailored to address these specific challenges head-on. 

Combining the best of inbound and outbound techniques, we create personalized and captivating campaigns that resonate with your target audience, ensuring that only high-quality, relevant leads are delivered to your doorstep. Powered by innovative tools and data-driven analytics, our strategy optimizes conversion rates and enhances customer engagement, making sure your business thrives in today's competitive B2B landscapes.

Harness the power of HubSpot for Powerful Lead Generation

Successful lead generation relies on a combination of strategies tailored to your specific target audience and industry. As a versatile platform, HubSpot empowers you to implement and monitor these strategies seamlessly, offering valuable insights to optimize your B2B lead generation efforts. 

As a HubSpot Partner Agency, W4 is dedicated to helping you harness the full potential of lead generation strategies. Our expert teams will work closely with you to create tailored approaches for your target audience and industry. With HubSpot's robust platform, we will implement a range of effective tactics.

Inbound Lead Generation Services 

Content Marketing and Gated Content

Craft valuable content such as whitepapers, ebooks, and case studies, addressing your audience's pain points. Using HubSpot's lead capture tools, we'll gate this content behind forms on your website to generate qualified leads.

Webinars and Virtual Events

Host engaging webinars or virtual events on topics relevant to your B2B audience. With HubSpot's landing pages and registration forms, drive sign-ups and capture valuable lead data. Automated email workflows will further nurture these leads.

Lead Nurturing with HubSpot Workflows

Through HubSpot's advanced automation, set up lead nurturing workflows to engage and educate your leads over time. Based on their interactions with your content, send relevant emails and offers, guiding them towards becoming sales-ready leads.

SEO (Search Engine Optimization)

Optimize your website, content, and online presence to improve search engine rankings and increase organic traffic. By leveraging Search Engine Optimization techniques, potential customers actively searching for information related to your products or services will discover your website through search engine results.


Email Marketing Campaigns

We leverage HubSpot's powerful email marketing features to design targeted and personalized campaigns for your B2B prospects. By segmenting email lists based on specific criteria, deliver tailored messages that resonate with your audience.

LinkedIn Lead Generation Ads

Utilize HubSpot's seamless integration with LinkedIn to run targeted lead generation ads. Create sponsored content and InMail campaigns aimed at your ideal B2B prospects, driving them to dedicated landing pages optimized for lead capture.

Your Lead Generation Specialists

Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
Termin vereinbaren
Angelika Gmeiner
Angelika Gmeiner
Customer Onboarding Manager CH & DE
+49 351 85034886
Termin vereinbaren


What methods and strategies do you use to generate qualified leads?
What is lead generation? What does lead generation mean?
Which channels do you typically use for lead generation?
How to generate B2B leads? How do you ensure that the leads generated are relevant to our business?
How does lead generation work? what are the lead generation process and measures?
Are there ways to automate online lead generation for specific geographic regions or audiences?