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Marketingblatt

Always up to date: Regularly read about the most important marketing trends in our Marketingblatt.
B2B Online Communities – this is where your topics get an audience!

Online communities have become established and widespread. More and more users appreciate the exchange with like-minded people who share their passion for a certain topic. Users have the need to share knowledge, get information and have a lively exchange, both on private topics such as hobbies...

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Jump on the Bandwagon of China’s Social Networking Trend

Thanks to high mobile penetration, Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...

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Programmatic Advertising vs. Google Display Network: David vs. Goliath

Online advertising is a good way to increase your reach and bring yourself into the focus and minds of potential customers through engaging image ads. The first thing that comes to mind when planning a display advertising campaign is mostly the Google Display Network. In fact, many don't even...

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