Baidu Marketing for europe market

W4 - Premier Baidu Advertising and Marketing Agency

We specialize in providing top-notch Baidu advertising solutions for businesses looking to expand their reach in the Chinese market.



Expand Your Business's Reach in China with W4: The Benefits of Advertising on Baidu

Baidu Marketing Services - Targeted Advertising

Targeted Advertising

Baidu's advertising platform allows businesses to target their ads to specific audiences based on location, language, interests, and more. This level of targeting can help businesses optimize their advertising campaigns and improve their return on investment (ROI).
Baidu Marketing Services - Cost-Effective


Baidu's cost per click (CPC) advertising model allows businesses to only pay for clicks on their ads, making it a cost-effective advertising solution. With the ability to set daily budgets at both account and campaign levels, businesses can control their advertising spending and ensure that their advertising budget is used effectively.
Baidu Marketing Services - Increased Visibility

Increased Visibility

Advertising on Baidu can help increase your business's visibility to Chinese-speaking audiences. With over 70% of China's search engine market share, Baidu offers a massive audience that businesses can tap into to reach new customers.

W4 Baidu Paid Advertising Services

We offer a comprehensive range of services to help you tap into the massive Chinese market. We can help you with the strategy and concept of your Baidu advertising, conducting a comprehensive keyword analysis based on your target group, and creating valuable advertising copy with a compelling call-to-action.

We offer Campaign-tracking to measure conversions and clicks and ensure that your advertising campaign is optimized for your business needs. Our team of experts also provides continuous reporting and optimization of your campaigns, ensuring that you get the best possible results from your advertising budget.

In addition, we offer consulting and Baidu Marketing training to help you understand the intricacies of advertising on Baidu and leverage its vast user base. We also provide translation services to help you effectively communicate with your Chinese-speaking audiences.

With our Baidu Advertising services, you can take advantage of Baidu's cost per click bidding system for text and display ads. Our team can assist you in account creation, setting prices and payments, and managing account access. You can set daily budgets at both account and campaign levels, ensuring that your advertising campaign is tailored to your business needs.

Our delivery method settings ensure that your ads are delivered in accelerated mode only, making sure your advertising budget is used effectively. With our display ads, your business can benefit from increased brand visibility and lead generation, while our search ads can help improve your website's search engine ranking, leading to more traffic and conversions.

baidu display agency - W-4

Reach Your Target Audience in China with Baidu Ads

  • Expand your business's reach in China with our Baidu Ads services.
  • We can develop a strategy and concept for your Baidu Marketing, ensuring that you effectively reach your target audience.
  • Target Chinese-speaking regions and maximize the return on your advertising investment.

Maximize Your Advertising Results with Comprehensive Keyword Analysis

  • Our comprehensive Chinese keyword analysis based on your target group allows you to create valuable advertising copy that resonates with your audience.
  • With a compelling call-to-action, your ads will generate more leads and conversions, improving your return on investment.
  • Improve your website's search engine ranking and attract more traffic with our keyword optimization services.


Optimize Your Advertising Campaigns with Continuous Reporting and Optimization

  • Our campaign tracking service allows you to measure conversions and clicks, giving you valuable insights into the effectiveness of your advertising campaigns.
  • Continuous reporting and optimization of your campaigns ensure that you get the best possible results from your advertising budget.
  • Set daily budgets at both account and campaign levels, ensuring that your advertising campaign is optimized for your business needs.

Expert Guidance and Training to Succeed in Baidu Marketing

  • Our consulting and Baidu marketing training services provide you with the expertise you need to effectively advertise on Baidu.
  • Our translation services ensure that you effectively communicate with your Chinese-speaking audiences.
  • Leverage Baidu's massive user base with our guidance and support, ensuring that you reach more potential customers and achieve your advertising goals.


baidu display  marketing agency

Baidu Ads Types We Offer

Baidu Display Ads

Baidu display ads are a type of online advertising that allow you to promote your brand or products by placing ads on other websites. With Baidu's vast network of partner websites, your display ads can reach a massive audience across China, giving your business unparalleled exposure. Display ads typically have a more visual and eye-catching format, making them ideal for building brand awareness and generating leads.

Baidu Search Ads

Baidu search ads are a type of paid advertising that allows you to display your ads at the top or bottom of Baidu's search engine results pages (SERPs). These ads appear in response to user search queries and are designed to attract clicks from users who are actively looking for products or services like yours. Search ads typically have a more text-based format, which allows you to target specific keywords and optimize your ad copy for maximum relevance and impact.

While both types of ads can be effective for different marketing goals, Baidu search ads are typically more focused on driving conversions, while display ads are more effective for building brand awareness and generating leads. Ultimately, the best approach is to use a combination of both types of ads to reach your target audience at every stage of the marketing funnel.

W4 can assist you in creating and optimizing both Baidu display and search ads, and work with you to develop a tailored solution that fits your unique business needs.

W4 Baidu SEO Services

If you're looking to increase your visibility on Baidu Search Engine, there are several key elements you should consider. Baidu is a Chinese-focused search engine that prioritizes websites with Chinese domain names or that are hosted in China. It's also essential to focus on the design and content of your homepage, as this is a crucial factor in Baidu's ranking algorithm. Metadata is another important aspect, as it helps Baidu understand what your page is about. Additionally, the quality and relevance of your website's on-page content can significantly impact your ranking. User experience is also critical, with factors such as page speed and layout playing a role in Baidu's algorithm.

Our Baidu SEO service takes all of these factors into account, ensuring that your website is optimized for Baidu's ranking algorithm. We'll help you develop a simplified Chinese website that resonates with your target audience, and provide high-quality Chinese content writing services to enhance your search appearance. With our expertise, you'll be able to improve your website's ranking on Baidu and reach Chinese-speaking audiences more effectively. Plus, we can assist you in submitting your website to Baidu, so you don't have to worry about any technical details.

W-4: baidu display marketing agency

Website Hosting and Domain Name

  • A website hosted in China or with a Chinese extension domain name (.cn or has a better chance of ranking in Baidu's search results.
  • Developing a Chinese website for your business is essential to enter the Chinese market and get ready for Baidu SEO.

Content and User Experience

  • Baidu puts a strong emphasis on the homepage design and content of a website, especially with relevant keywords.
  • Metadata, quality of on-page content, and user experience such as page speed, accessibility, and webpage layout and interactions are all important factors in Baidu's ranking algorithm.

Baidu Submission and SEO Services

  • We will help you submit your website to Baidu to let the search engine know of your website's existence.
  • Our Baidu SEO service can help you reach Chinese-speaking audiences with a simplified Chinese website and optimized content, ensuring that your website ranks higher in Baidu's search results.


baidu display agency

W4 has been our reliable partner in the field of digital marketing and annual report preparation for over 10 years. Over the years we have worked together on various projects, which have always been implemented reliably, competently, purposefully and, above all, very innovatively. I can highly recommend W4 as a partner! I would like to thank the whole W4 team for the great cooperation, it was always a pleasure for me!

Frank C. Almer
Schaffner Holding AG
baidu display agency

W4 has been an incredible partner for us as a Digital Marketing Agency, providing fast, reliable, and consistent technical and IT developer solutions. From building a Web App to creating flawless APIs, W4 is a unique partner in that they can execute highly technical IT tasks with full competence of a marketing perspective. We are always impressed with their thorough attention to detail and creative approach to providing solutions. W4 has enabled us to discover technical workarounds within Hubspot we did not even think would be possible! We look forward to continuing to work with W4 on our future projects!

Ashley Gehrig-Alioto
MediaBros. GmbH
baidu display agency

W4 supports us with the maintenance (updates) and the further development of the Typo3 website. They also react quickly and always have a solution for solving a problem or integrating a new function.

Simon Flück
Meyer Burger Technology AG


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Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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Shuting Fu
Shuting Fu
Business Development APAC
+86 13811800095
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