More and more Western companies are recognizing the potential of the Chinese market. However, in order to successfully operate digital marketing in China, brands need to develop a strategy that fits local trends and fits specific target groups. Whether it is Baidu, WeChat or Weibo, we are your competent and experienced partner for digital marketing campaigns in China.

Our experts at our Beijing offices are designing innovative as well as targeted campaigns in close cooperation with our customers. From content marketing (in Chinese, of course) through WeChat campaigns to Baidu marketing, we offer extensive know-how of the Chinese market. From conception and design to technical realization, we provide all components of your marketing campaign in China from a single source.




WeChat - an app similar to WhatsApp or Facebook Messenger - provides the perfect platform for your marketing activities in China. It is the most popular messaging app in China and, with its many features, offers far more marketing options than WhatsApp. WeChat provides many other options to interact with customers than sending text, image and video messages through APIs. For example, we could arrange sales tickets, competitions and discount promotions for certain products or services via WeChat.

Large corporations such as Nike, Pepsi, Adidas and Mercedes Benz have already recognized the potential of WeChat and used it for creative campaigns. SMEs and B2B companies can develop their WeChat presence at low cost through subscription accounts

Learn more in our flyer

individual content

The platform is not suitable for mass communication. Users expect individual content. Accordingly, a professional strategy is required.

your marketing allrounder

Due to the constantly growing number of users, WeChat is the perfect platform for B2B and B2C content marketing. Organizations can quickly and easily launch campaigns with WeChat and reach a very large number of app users.

shopping on wechat

Brands can create a complete web appearance using WeChat by integrating links to online shops. In addition to links, it is also possible to create a shop within WeChat.


Search engine marketing (SEM) is indispensable for companies that want to be among the top search results. Many Western companies make sure that their websites are optimized for a great ranking on Google. Things are different in China, where Baidu is the most successful search engine. Baidu holds over 70 percent market share. Our W4 Marketing experts in Beijing help you to climb to the top of Baidu's ranking. We know the market in China, know what your target audience is interested in and how to best address potential customers in China. Our Chinese marketing staff creates high-quality and search-optimized content in Chinese (the language with the world's most native speakers).

Learn more in our flyer


Marketing in the age of digitalization requires a systematic, strategic online presence and corresponding campaigns. We realize a professional and targeted online marketing for the Chinese market in line with our motto "Marketing Meets Information Technology".


Do you want to learn more about efficient WeChat Marketing in the middle kingdom? Our current edition of our Marketingblatt gives you detailed insights into everything you need to know.



Are you having trouble creating an official WeChat account? Our brochure will be very helpful since there is a guided checklist to help you create your own WeChat Business account.



Satisfied customers like to come back and become partners.

Excellent and Smooth project
W4 Marketing did a great job in all website projects that we had. They deliver timely and provide excellent expertise. Great work! We would find them to help other digital activities.

Website development, website migration, and website design

Anson L.

Trusted and efficient partner for digital marketing!
We have been working with W4 for almost a year. During this period, they always bring us new ideas, helping us to optimize our digital campaigns. They also show strong flexibility and efficiency. Whenever we made a new request, they will deliver the work promptly and at a high standard. We enjoy working with them and look forward to our next projects!

Stephanie C.

W4 is a very good team, they always think on behalf of the customer and would react very fast to customer requirements and tasks .

Stephanie Su

We have come to rely very heavily on W4 and their knowledge and work in the B2B sector in China. They have come to know our business extremely well and have become a valued and trusted partner.

Anna Garcia


What makes marketing in China so special?
How do I promote my products / services in China?
How can W4 support my company in China?
What is WeChat and why is it important for marketing in China?
What is Baidu and why is it important for marketing in China?


Sarah Wilhelm
Sarah Wilhelm
Managing Director W4
+41 44 562 49 39
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Shuting Fu
Shuting Fu
Business Development CN
+86 13811800095
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