With Marketing Automation you can automate your marketing processes. By using an integrated software you can therefore monitor, document and analyze the engagement of customers and interested parties.
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The following software solutions are particularly suitable for marketing automation:
- HubSpot: The all-in-one solution for inbound marketing
- Oracle Eloqua: Personalized Marketing
- Mautic: The Open Source Marketing Automation Tool
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In outbound marketing, the company goes out to catch customers, for example by cold calling them.With inbound marketing, on the other hand, the customer himself becomes aware of the company: He has a problem or a wish and goes online to find a solution.
As a result, he ends up on the company's blog, where he can find an answer. The advantage of inbound marketing: The customer receives added value through helpful content. This makes him much more loyal to the company than through unwanted advertising.
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Marketing automation is useful and helpful in every lifecycle phase. Depending on the lifecycle phase, the customer must be picked up in different marketing channels:
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Awareness
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Interest
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Desire
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Action
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Post Action
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- Content marketing
- Informative Landing Page
- Social Media
- Display and video ads
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- Search
- Social media advertising
- Organic social media
- Re-targeted display and video ads
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- Search
- Re-targeted ads
- Organic social media
- Email
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- Email
- Organic social media
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- Email
- Organic social media
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Click here for any further information: https://www.w-4.ch/en/solutions/marketing-automation
Marketing Automation offers the following advantages to companies:
- You increase your business success: More traffic, more leads and more sales
- You remain flexible: Diverse and fully automatic application possibilities without much effort
- You retain full control: Your marketing activities can be measured even better
- Take the lead role: With modern technology and software you will rise to the next marketing level
Click here for any further information: https://www.w-4.ch/en/solutions/marketing-automation
