Built to Perform. Shaped Around You.

A marketing agency makes sense whenever you want to achieve more than your team can deliver on its own. That doesn't necessarily mean internal expertise is lacking. Often it's simply that the people you have are already at capacity, or that a specific project requires specialised knowledge that can't be built up alongside daily operations. Especially for demanding topics like HubSpot integrations, data-driven performance marketing or building an international presence, external experience pays off faster than many expect. What matters is that you don't just pick any agency, but one that speaks your language and understands your business.

The range is very wide. A single piece of content or a focused campaign sits in a completely different dimension than the ongoing management of your digital marketing or a complex IT-driven project like a website relaunch, a HubSpot implementation or the rollout of a PIM system. Generic price quotes rarely help at this stage. Let's have an informal conversation about your project and your goals instead.

A solid digital marketing strategy always starts with a clear positioning and a deep understanding of your target audiences. From there, the right channel mix is defined – SEO, search engine advertising, social media, content and email marketing, for example – each aligned with the different phases of the customer journey. This also includes the technology in the background, such as a CRM, a marketing automation platform and, where needed, the integration with ERP or PIM systems. At the core sits a well thought-out content plan that informs your audience, convinces them and guides them to conversion. And finally, continuous measurement is essential, so that the strategy doesn't stay on paper but keeps being refined based on real data.

Marketing Services refers to the bundle of services an agency uses to help you reach your marketing and sales goals. This ranges from strategic consulting and content production through the execution of campaigns in SEO, SEA, social media and email, all the way to marketing automation, CRM management and technical services such as web development, app development or data integration. With us, these services come together deliberately with IT expertise from a single source, so you don't have to coordinate between multiple providers.

What sets us apart from classic agencies is the consistent combination of marketing and IT under one roof. We are neither a pure creative agency nor a traditional IT company, but both – and have been for 25 years. With teams in Zurich, Dresden, Bratislava and Beijing, as a HubSpot Platinum Partner and an official Google Ads Partner, we bring strategy, execution, technology and internationalisation together. Whether it's HubSpot integration, ERP connectivity, PIM, website relaunch or marketing in China – you get the service and the infrastructure behind it from a single partner.

At W4, the success of a campaign isn't assessed after the fact, but defined in advance. Together with you, we set the goals that matter most and derive the relevant KPIs from them. These can be leads and qualified opportunities, the impact on your pipeline, the development of conversion rates or long-term customer lifetime value – depending on what counts for your business. Measurement runs through tools like HubSpot, Google Analytics and the respective channel platforms, brought together in clear dashboards you can access at any time. For us, transparency isn't an add-on but a basic requirement.

Reputable agencies in Switzerland typically range between CHF 120 and CHF 250 per hour, depending on the profile (junior, senior, strategy, development). Lower rates usually mean less experience or offshore resources without a local Swiss contact. We also work with fixed project or retainer prices, which are more predictable for you than pure hourly billing.