What We Do

With Marketing Automation you can automate your marketing processes. By using an integrated software you can therefore monitor, document and analyze the engagement of customers and interested parties.

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The following software solutions are particularly suitable for marketing automation:

• HubSpot: The all-in-one solution for inbound marketing
• Oracle Eloqua: Personalized Marketing
• Mautic: The Open Source Marketing Automation Tool

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In outbound marketing, the company goes out to catch customers, for example by cold calling them.With inbound marketing, on the other hand, the customer himself becomes aware of the company: He has a problem or a wish and goes online to find a solution.

As a result, he ends up on the company's blog, where he can find an answer. The advantage of inbound marketing: The customer receives added value through helpful content. This makes him much more loyal to the company than through unwanted advertising.

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Marketing automation is useful and helpful in every lifecycle phase. Depending on the lifecycle phase, the customer must be picked up in different marketing channels:

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Marketing Automation offers the following advantages to companies:

• You increase your business success: More traffic, more leads and more sales
• You remain flexible: Diverse and fully automatic application possibilities without much effort
• You retain full control: Your marketing activities can be measured even better
• Take the lead role: With modern technology and software you will rise to the next marketing level

Click here for any further information: https://www.w-4.ch/en/solutions/marketing-automation