Resources

Whitepaper
IMPROVE SALES POSSIBILITIES WITH THE HELP OF LEAD SCORING

To find out which leads fit your specific marketing activity, you need a lead rating which is based on lead scoring. Artifical intelligence assists you in automatically implementing the rating and additionally provides you with predictions about your leads’ future behavior patterns.

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Whitepaper
WHY MARKETING AUTOMATION TOOLS ARE RECOMMENDED FOR B2B COMPANIES
Marketing automation is a very effective means for attracting the attention of potential customers. By ways of a strong lead management strategy, software platforms are able to automatically manage data. B2B marketing automation allows your company to deliver tailored content to potential new customers. Download
Infographic
B2B SALES APP – YOUR MOBILE SALES ASSISTANT

With a B2B sales app, you have instant access to all functions which are needed in your everyday sales work, no matter where you are. The sales app consequently becomes your mobile sales assistant. 

 

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Whitepaper

With the help of a professional product information management solution (PIM), you are able to consolidate all product data in one centralized application. It is fairly obvious that a PIM is a real advantage for every company. The integration of artificial intelligence is the next development towards an optimized, efficient and automated product information management.

 

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Whitepaper
STORYTELLING 2.0 – CREATING STORY WORLDS MAKES ALL THE DIFFERENCE
Stories are more popular than one-dimensional information such as status updates or other fact-based pieces of information. This is nothing new and storytelling has long been established in marketing. However, only few marketers think long term.

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Infographic
Software Solutions
Surveying Current CMS Soultions

Coupled, Decoupled, Headless: There are now several types of Content Management Systems (CMS) and each has its advantages and disadvantages. The ideal solution depends on your communication goals.

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Whitepaper
REACH THE RIGHT USERS WITH FACEBOOK TARGETING
Thanks to its regular introduction of new technological developments, Facebook has managed to stay relevant. As a result, more and more advertisers are running ads and promoting posts on the popular platform. One feature that every marketer should be familiar with in this regard is Custom Audiences. Download
Whitepaper
Content & Design
SEM: More Traffic with Optimized Google AdWords
Hardly any company relies exclusively on organic traffic these days. Therefore, you might want to consider investing some money to drive traffic early on. In addition to social media, Google AdWords is the method of choice here.

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Whitepaper
Content & Design
SEO with the Topic Cluster Method
SEO is always evolving Stay on top by employing the topic cluster method. Our white paper shows you how.  Download
Infographic
Content & Design
Position Your Brand as a Problem Solver

Technical buyers research information long before they get in touch with a vendor. Companies that do not offer valuable content hence miss out on a lot of leads. Learn more in our free B2B content marketing infographic.

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Infographic
Marketing & Consulting
Modern Branding

Learn how modern brand marketing works and what role the consumers play in creating your brand. Our infographic also provides valuable information on current developments.

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Whitepaper
Accounting for the new GDPR

The GDPR becomes enforceable from 25 May 2018 for all companies marketing products to individuals within the European Union (EU) – even if organizations reside outside the EU.

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Whitepaper
Software Solutions
One System, All Channels: Product Information Management

Product-related content has to be always up-to-date and correct on every channel a business uses. That is why companies should think about implementing product information management software. Learn more in our free white paper.

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Whitepaper
Marketing & Consulting
International Marketing

Anyone who wants to assert themselves in the international market needs to recognize and serve local needs. There is a lot to be considered: Learn how to develop a brand in foreign markets in our free white paper.

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Whitepaper
Marketing & Consulting
Big Data Consumer Analytics

In our free white paper, we explain what makes data really big, the benefits of data-based marketing and how brands have to transform their marketing in the age of data.

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Whitepaper
Marketing & Consulting
Increase Flexibility with Agile Marketing!

In times of constant change, it is particularly important to be flexible and have the ability to act quickly.  By adapting an agile marketing strategy, you give yourself the creative room to get ahead.

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Infographic
Marketing & Consulting
Reach Large Customers with Account-Based Marketing

Account-based marketing is an approach that targets very specific customers – usually large, high-reward customers such as other businesses. Find out more in our infographic.

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Infographic
Marketing & Consulting
Increase Conversions with Cross-Channel Marketing

The customer journey takes place across a wide range of devices and channels today. Brands are faced with the difficult task of providing users with a homogeneous customer experience.

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Whitepaper
Software Solutions
DMPs: The Universal Marketing Weapon

Never before have companies learned so much from the online behavior of users. A prerequisite is a strategy for how companies want to turn these data into actionable insights. A data management platform is the right approach.

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Infographic
Content & Design
Customer Calendars and Digital Marketing

Customer calendars can do more than image cultivation and customer retention for your brand. Our free infographic shows you how you can integrate customer calendars and other print products into your digital communications. 

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Infographic
Content & Design
Customer Magazines and Digital Marketing
Studies show that businesses continue to invest almost as much money into print products as in digital media. However, businesses often lack strategies to integrate their print products into their overall marketing mix. 
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Infographic
Leads & Sales
Improve Marketing-Sales Alignment with Demand Generation

Demand generation is an approach that meets the demands of the modern business landscape. Our free infographic presents you with some interesting facts on how customers select vendors and the current priorities of marketers. 

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Infographic
Marketing & Consulting
Predict Customers' Behavior

The evaluation of sales opportunities in direct marketing is becoming increasingly precise. Our infographic showcases some convincing arguments in favor of the new data-based marketing approach. 

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Whitepaper
Content & Design
Cultivating Customer Evangelists in 8 Steps
Evangelism marketing is an approach that aims to develop a brand-customer relationship in which customers become so convinced of the brand's products that they voluntarily recommend it to their peers. Learn more in our free white paper.  Download
Whitepaper
Content & Design
Less Arguments, More Emotions!

Emotions attach customers to brands. That is why businesses should try to win customers not with arguments, but with emotions. Our free white paper shows you how. 

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Whitepaper
Content & Design
Why Businesses Should Outsource Content Marketing
Content is king. However, a king without strategy is hardly ever successful. That is why businesses should consider outsourcing their content management in order to focus on their core business.
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Whitepaper
Marketing & Consulting
How to Establish a Marketing Strategy for Service Products

Learn all about the perception and potential of service products and how to market them accordingly in our free white paper.

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Infographic
Marketing & Consulting
Harmonize and Capitalize
Native advertising is among the most successful forms of online advertising. They are non-disruptive, informative, and sometimes even entertaining. We have compiled some interesting facts in our creative ut more in our infographic! Download
Infographic
Marketing & Consulting
How to Develop Product-Related Services
In saturated markets, top performers are initiating purchase incentives with additional, product-related services. Even though machines, devices and technologies are generating sales, customers already prefer vendors with additional, product-related services. 
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Infographic
How to Use Google Analytics and Marketing Automation
Digital marketing is all about making the communication with prospects and customers positive and goal-oriented. Learn all about the benefits of combining Googly Analytics with marketing automation software. 
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Whitepaper
Marketing & Consulting
Retaining Is More Profitable Than Acquiring
Customers share their opinions freely on the world wide web - for everyone to see. This is why the customer experience is more important than ever. Hence brands should make sure their customers keep them in good memory.
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Whitepaper
Software Solutions
Marketing Automation: More Than Just Sending Emails
In this free whitepaper, you find comprehensive information about marketing automation. It will help you to get an idea of the technology and shows you how to benefit from it as a company. 
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Ebook
Content & Design
Using Video with Marketing Automation
In this free ebook, you will learn how to use videos to generate and nurture leads. Download
Ebook
Leads & Sales
The 30 Greatest Lead Generation Tips, Tricks & Ideas

This Ebook offers you insight into useful tips and tricks that will make lead generation more effective and successful. 

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PowerPoint
Leads & Sales
How to create Buyer Personas for your Business

This Power Point Presentation shows you everything you need to know about creating and using Buyer Personas. 

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Checklist
Leads & Sales
How to Run an Inbound Marketing Campaign

Get insights into all the points that are necessary to maximize your return-on-investment for marketing campaigns. 

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