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Position Your Brand as a Problem Solver

b2b content marketing enMany B2B companies still rely on personal contact and hope the quality of their products speaks for itself. However, the Customer Journey begins long before contact is established. According to the Smart Marketing for Engineers 2016 study, 66 percent of the surveyed engineers have three to seven interactions with a vendor before they get in touch with them.

Learn more about B2B content marketing in our free infographic.