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Digital Campaigns & SEA Services: Strategically Driven, Creatively Built
As a certified paid advertising agency with offices in Zurich, Bratislava and Dresden we plan, build, and continuously optimize Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads campaigns for B2B companies that need more than just impressions. As a Google Premium Partner with LinkedIn, Meta and Microsoft-certified specialists, we combine strategic depth with full in-house creative production, so your budget drives qualified leads from day one.
- Google Ads
- LinkedIn Ads
- Meta Ads
- Performance Max
- Microsoft Ads
- SEA Campaigns
- B2B Lead Generation
- In-house Creative
- Landing Pages
- Conversion Tracking
- Campaign Reporting
- Google Premium Partner
Every click you pay for should work
From keyword research to creative production, we manage the full campaign lifecycle so you can focus on closing deals.
Paid advertising is not a cost. For B2B companies, it is your most measurable growth lever.
PPC traffic converting better than organic traffic
50%
High-intent searches ending in an ad click
65%
B2B brands reporting strong results from paid campaigns
84%
One agency for every B2B-channel
Your buyers do not live on one platform. They search on Google, compare on Bing, research on LinkedIn and scroll Meta. We build integrated paid campaigns that work across all channels, with one team managing strategy, creative and reporting.
Google Ads and Performance Max
From search and display to shopping and YouTube, we manage the full Google ecosystem. As a Google Premium Partner, we access tools and betas most agencies cannot offer.
Microsoft Ads and Bing Search
Microsoft Ads reaches a high-value professional audience at a lower cost per click than Google. Our certified team manages search, display and audience campaigns across the Microsoft network.
LinkedIn Ads for B2B Lead Generation
The only platform where you can target by job title, seniority, company size and industry simultaneously. Built for pipeline, not just impressions. LinkedIn-certified specialists on every campaign.
Meta Ads Across Facebook and Instagram
Full-funnel Meta campaign management combining cold prospecting, warm retargeting and lookalike audiences, with in-house creative produced for each audience and objective.
In-house Creative Production
Our designers and content specialists produce every ad format in-house: display banners, video scripts, carousel assets and whitepaper visuals, all brand-aligned and campaign-ready.
Conversion-optimised Landing Pages
We design and build dedicated landing pages for each campaign, ensuring a seamless journey from first click to completed form submission. No generic pages, no wasted clicks.
Not sure which channels are right for your business? We help you find out.
From first brief to measurable results
Every paid advertising engagement at W4 follows a clear three-phase process. We align on your goals before touching a platform, build everything in-house, and optimise continuously until your budget is working as hard as it can.
Discover, analyse, and plan
We start with your business goals, not platforms. We audit your market, analyse competitors, identify the highest-opportunity channels and build a strategy with a clear budget allocation and expected KPIs before a single ad goes live.
Build, produce, and launch
Our team builds every campaign asset in-house: keyword lists, ad copy, visuals, landing pages and tracking setup. You review and approve before anything goes live. No third-party creative delays, no disconnected handoffs.
Optimise, report and grow
After launch, we monitor performance daily, run A/B tests, adjust bids, and refine audiences. You receive clear reports on a weekly or monthly cadence with plain-language recommendations, not just raw numbers.
TRANSPARENT REPORTING
Full-funnel attribution and CRM integration
B2B sales cycles are long and complex. A click today might not become a closed deal for six months. We bridge the gap between your ad platforms and your CRM (such as HubSpot or Salesforce), ensuring you can track the exact revenue generated from every campaign.
From setting up custom conversions and offline tracking to building real-time performance dashboards, we give you complete visibility into your return on ad spend (ROAS). You will always know exactly which keywords, audiences, and creatives are driving your highest-value pipeline.
Full-funnel attribution and CRM integration
B2B sales cycles are long and complex. A click today might not become a closed deal for six months. We bridge the gap between your ad platforms and your CRM (such as HubSpot or Salesforce), ensuring you can track the exact revenue generated from every campaign.From setting up custom conversions and offline tracking to building real-time performance dashboards, we give you complete visibility into your return on ad spend (ROAS). You will always know exactly which keywords, audiences, and creatives are driving your highest-value pipeline.
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Plan your paid advertising strategy with our team
Good campaigns connect directly to your pipeline while improving efficiency at every stage of the B2B buying journey. Let's talk about what we can build for you.
FAQs
Which channels and services do you cover in paid advertising?
We plan, build and optimise campaigns across Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads, including Performance Max, paid social and SEA. On top of that come conversion tracking, landing pages and reporting. One team runs strategy, creative and analysis across every channel, because your buyers are not active on just one platform.
How much does working with you cost, and how do you bill?
We bill campaign management as a fixed monthly fee, based on scope and the number of channels. We deliberately do not tie our fee to a percentage of your ad budget, because that creates an incentive to grow your budget rather than your results. Your media budget is paid directly to the platforms. In an initial call we clarify your needs and put together a quote that fits.
How quickly will we see first results?
Campaigns deliver first data within a few days, but a reliable read on performance is only possible after the learning phase of roughly two to four weeks. For valid optimisation and stable results we plan for at least three months. In B2B the long sales cycle adds to this, which is why we measure not just clicks but the path to a qualified lead.
Who owns our ad account, and do we have to commit long-term?
Your ad account always belongs to you. We work through a manager access level, so you keep full access and full control at all times, even if the engagement ends. We rely on results rather than long lock-in contracts, and we discuss the right term openly with you.
Do you produce the ads yourselves, or do we have to supply material?
We produce every asset in-house: display banners, video scripts, carousel assets, whitepaper visuals and matching landing pages. Each format is brand-aligned and tailored to the audience and campaign objective. That means no delays from third-party suppliers and no disconnect between ad and landing page.