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MARKETING SERVICES

Social Media Management That Turns Your Brand Into a Market Authority

Most businesses are present on social media. Few are actually building anything with it. W4 changes that. As a social media management agency based in Zurich, we work with B2B companies to develop and run their social media presence to grow brand authority, engage target audiences, and connect directly to business results. Organic and paid, strategy to execution, all in-house.

  • Social Media Strategy
  • Content Creation
  • Community Management
  • LinkedIn Marketing
  • Instagram Management
  • Facebook Management
  • Paid Social Ads
  • Social Media Consulting
  • Reputation Management
  • In-house Creative
  • Performance Reporting
  • Brand Storytelling
SOCIAL MEDIA STRATEGY

Every post should serve a purpose.

We build a social media presence around your business objectives, not vanity metrics. Strategy first, content second.

Social media is where buying decisions begin, long before anyone contacts your sales team.

of B2B buyers use social media to support purchase decisions.

75%

of B2B marketers say LinkedIn delivers leads at twice the rate of other platforms.

62%

of businesses that use social selling outperform those that don’t

78%

Hero

A social presence, built around your goals.

Buyers don’t usually follow a straight line to your sales team. They read your LinkedIn posts on Monday, see a retargeted ad on Thursday, and check your Instagram before the first inquiry. We cover the entire journey with a single integrated team managing every channel, so nothing falls through the gap.

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LinkedIn for B2B brands

Your prospects are on LinkedIn every day. The question is whether they are seeing your competitors or you. We manage your entire LinkedIn presence, from editorial content and thought leadership to paid campaigns and audience targeting.

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Instagram and Facebook

Meta shapes how people feel about brands before they ever read a proposal. We take full ownership of your Instagram and Facebook, producing engaging content and running Meta Ads campaigns that move audiences through your funnel.

Wrench

Content Creation

Most agencies source out creative. We do not. Copy, visuals, carousels, video: everything is produced by our in-house team, reviewed in context, and built specifically for your audience and platform.

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Community Management

What happens after you post matters just as much as the post itself. We handle every comment, message, and mention across your channels on a structured response schedule. Your audience gets timely, on-brand replies. Your team gets their time back.

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Strategy and Consulting

Most B2B companies post consistently but don’t actually know what brings in results. We identify the gap between your current social media activity and what it should be delivering, then build a strategy with specific targets attached to every channel.

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Paid Social Advertising

Organic reach only goes so far. We run paid social campaigns across LinkedIn, Meta, and beyond, handling targeting, creative, budget allocation, and optimisation. Paid and organic run on the same strategy, so your messaging stays consistent.

Your buyers are already on social media. The question is whether they are finding you or not.

Chat with our team
Main

From strategy to real results

We do not hand you a content calendar on day one. Before anything gets produced, we spend time understanding your business, your buyers, and what your competitors are doing. That groundwork is what determines whether your social media output generates pipeline or just keeps the lights on.

Phase 1

Discover, analyse, and plan

Audits, competitor analysis, audience research, channel prioritisation. We put in the work upfront so the strategy is based on evidence, not assumptions. By the end of this phase, you have a strategic plan with clearly defined content pillars, channel allocation, and KPIs before a single asset goes into production.

Phase 2

Build, produce, and launch

Everything your social media needs is produced by one team under one roof. We write the copy, design the visuals, cut the video, build the ads, and send everything to you for approval before it touches a platform. Fast turnaround, no external handoffs and no confusion.

Phase 3

Optimise, report, and grow

Performance data shapes what we do next. Underperforming formats get replaced. Audiences that convert get more budget. And every reporting cycle ends with a short, direct conversation about what changed and why. No guess work, we implement only what works.

TAILORED REPORTING

Full-channel analytics for you and your team

A like is not a lead. We track what actually matters: how social media activity impacts your business goals and what your paid social budget is returning. We build the connection between your social channels and your pipeline so the data tells the full story.

On top of that, you get tailored performance reports covering every active channel. Reach, engagement, follower growth, ad spend, cost per lead: all in one place and available to your team without having to ask.

Don't just take our word for it

Claims are easy to make. We would rather show you what we have actually built for our clients. Browse our case studies and client reviews below to see the results we delivered for yourself.

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Plan your social media management strategy with our team.

Your competitors are already active on social media. Are you? Book a free 30-minute call with our team and find out exactly which channels, content formats, and audience segments will drive the most pipeline for your business.

Zora_StaffPic
Zora Wenzel
Creative Director
Book an appointment Contact us
Book an appointment Contact us
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FAQ Heading

Which platforms and services does W4 cover in social media management?

We manage the channels that matter most for B2B, mainly LinkedIn, Instagram and Facebook, and cover the full value chain in one team, from strategy and content creation to community management, organic posts, paid campaigns and reporting. Your tone stays consistent across the board, and you have one point of contact instead of several separate suppliers.

How much does working with a social media agency cost?

The investment depends on the number of channels, posting frequency, content effort and the scope of community management. We bill ongoing management as a monthly retainer. Note that the media budget for paid campaigns on LinkedIn or Meta is paid directly to the platforms and comes on top of the agency fee. In an initial call we clarify your needs and put together a quote that fits.

How quickly will we see results from social media?

Paid campaigns often deliver first leads within two to four weeks. An organic presence that brings sustained visibility and inquiries builds up over three to six months. In B2B the long sales cycle adds to that timeline, which is why we measure not just reach but the path from first touch to qualified lead.

Do you produce the content yourselves, or do we have to supply material?

We produce content in-house, from copy and visuals through carousels to videos for each platform. Your own photo material is welcome too because it often makes the brand feel more authentic, and we discuss the right mix in an initial call. Posts and ads go to you for approval before publication.

Who owns our social media accounts, and how long do we commit?

Your accounts always belong to you. We work through a manager access level, so you keep full control at all times, even if the engagement ends. For ongoing management we recommend at least six to twelve months, because organic effects only stabilise across that period. We discuss the right term openly with you.

How do you measure success, and do you distinguish between reach and real impact?

Yes. We track likes and reach, but decisions are made on the basis of pipeline impact, meaning which posts, channels and campaigns generate leads and inquiries. You receive reports across every active channel covering reach, engagement, follower growth, ad spend and cost-per-lead, plus a clear recommendation on what we change in the next cycle and why.

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