Scrum is an agile method of project management: With simple rules, defined roles and daily coordination sessions, productivity and work quality are increased sustainably. Self-organisation and different competences within the team contribute to achieving common goals.
Facebook has many benefits for companies:
- As a company, you increase your range and reach your target audience exactly where they are.
- You can run ads. These are paid ads that are much cheaper than other advertising media. With Facebook you also avoid high wastage: you can reach your target group in a very specific way.
- With strong content you build a long-term relationship with your target group and anchor yourself in their memory.
- You can generate traffic for your website by announcing new blog posts on Facebook.
- With Facebook you get to know your target group in detail and can tailor your products and services more and more to them. This will generate more sales and improve the customer satisfaction.
With a content strategy companies plan the creation and distribution of digital content. With content that offers additional value, you as a company attract prospective buyers. With a content strategy, the content and channels are both defined and later analyzed: This way, the target group always receives the content that is most relevant to them.
The term user story is used to describe what is important to the customer with regard to the product or service. A simple formula is used for this:
As (user) I want (function) to (benefit).
The user gives your target group a face. The function describes the wishes of the user. And the benefit describes the advantage for the user with regard to the product or service.
With a user story, you and your team can think your way into the customer's mind more easily and work accordingly customer-centered.
A Design Sprint enables you to test and try out ideas for products, processes and much more in a very short time and ultimately develop the right solution. W4 offers a three-day workshop.
