At W4, we specialize in providing comprehensive healthcare marketing consultancy services to help medical practices succeed in today's competitive landscape. Our team of experts offers a range of services, from consulting to conception to implementation, all under one roof.
We understand the unique challenges faced by healthcare providers, and we combine our extensive experience in positioning and marketing health services with cutting-edge technologies to create a distinctive brand that reflects the quality of your work.
We can develop targeted messaging and campaigns that resonate with your target audience and encourage them to take action.
Patients follow the recommendations of their doctors. - This is especially true for referrals. We help you to strengthen cooperation with your referring colleagues on the basis of comprehensive analyzes.
Our SEO experts can help your medical practice website rank higher on search engines, making it easier for patients to find you when they search for medical services.
Our PPC campaigns can target patients who are actively looking for healthcare services, delivering targeted traffic to your website.
Our social media marketing strategies can help you build a strong social media presence and engage with patients on popular social media platforms like Facebook, Twitter, and Instagram.
We can help you create and send engaging email newsletters to keep your patients informed about your latest services and updates.
Our content marketing team includes specialized medical copywriters to ensure effective communication with your audience.
Our medical-practice marketing experts can enable you to leverage the trust and credibility of referring physicians to attract new patients to your practice.
At W4, we offer flexible and comprehensive marketing solutions for medical practices, taking a holistic approach to support all aspects of your marketing efforts. Whether you need assistance with patient communication, referrals, or other specific marketing projects, our team of experts is here to help. With our years of experience in the healthcare industry, we can provide customized solutions that meet your unique needs and goals. We work closely with you to ensure that your marketing efforts are effective, efficient, and tailored to your practice.
Practice marketing is the marketing of health services of a medical practice and the development of a positive image. Through a professional marketing concept and communication via various channels (website, social media), practices gain and strengthen the bond with their patients and the people who refer them.
Since 2002, marketing and advertising for doctors has been permitted. In practice marketing, however, the following basic rules of code of conduct for doctors working in Germany (MBO-Ä) must be followed:
(This information refers to practice marketing in Germany, status April 2020)
Good practice marketing increases the reputation, credibility and seriousness of your practice. Good practice marketing means a good public image.
As communication is shifting more and more to digital media, it is important to keep up to date with the latest developments. That is nowaydays almost impossible with the speed of changes. So with an agency, professionals take care of your image and you can continue to devote your time and energy to your field of expertise.
Good practice marketing is ideally composed of digital and analogue practice marketing. In this way practices reach people of different generations.
In the process of digitalisation, however, digital media are becoming increasingly important. A focus on digital components is therefore recommended.
We at W4 deal with the following topics in practice marketing:
Patients are informing themselves more and more on the Internet – also about doctors, practices and treatment options. An appealing website, professional and sympathetic communication in social media and on doctor evaluation portals are therefore becoming increasingly important.
In addition, potential patients from abroad also want to obtain information about their practice on the Internet – which means that international practice marketing is becoming important as well.
Yes, it's possible. We are not medical doctors ourselves, but professionals in our own fields. W4 has been involved in practice communication and marketing for over 10 years. We have steadily added valuable knowledge and experience to our own expertise in exchange and cooperation with medical professionals from various disciplines. And we are not afraid to ask if we lack the necessary expertise. We value the mutual exchange with our practices.