Praxismarketing by W4

Practice marketing is the marketing of health services of a medical practice and the development of a positive image. Through a professional marketing concept and communication via various channels (website, social media), practices gain and strengthen the bond with their patients and the people who refer them.

Since 2002, marketing and advertising for doctors has been permitted. In practice marketing, however, the following basic rules of code of conduct for doctors working in Germany (MBO-Ä) must be followed:

1. You are allowed to inform about your range of services in an informative and objective way.
2. A positive external presentation of your practice is permitted, but not in advertising language and only without exaggeration.
3. The information and presentation is not allowed to be praising, misleading or comparative.

(This information refers to practice marketing in Germany, status April 2020)

Good practice marketing increases the reputation, credibility and seriousness of your practice. Good practice marketing means a good public image.

As communication is shifting more and more to digital media, it is important to keep up to date with the latest developments. That is nowaydays almost impossible with the speed of changes. So with an agency, professionals take care of your image and you can continue to devote your time and energy to your field of expertise.

Good practice marketing is ideally composed of digital and analogue practice marketing. In this way practices reach people of different generations.

In the process of digitalisation, however, digital media are becoming increasingly important. A focus on digital components is therefore recommended.

We at W4 deal with the following topics in practice marketing:

• Responsive Website
• Social Media in the Healthcare Sector
• Referral Management
• Referral Marketing
• Doctor evaluation portals: How to react correctly
• Win new patients with optimized Google AdWords
• Marketing healthcare services internationally
• Content Marketing: Not only patients like good content
• Patient communication with video content

Patients are informing themselves more and more on the Internet – also about doctors, practices and treatment options. An appealing website, professional and sympathetic communication in social media and on doctor evaluation portals are therefore becoming increasingly important.

In addition, potential patients from abroad also want to obtain information about their practice on the Internet – which means that international practice marketing is becoming important as well.

Yes, it's possible. We are not medical doctors ourselves, but professionals in our own fields. W4 has been involved in practice communication and marketing for over 10 years. We have steadily added valuable knowledge and experience to our own expertise in exchange and cooperation with medical professionals from various disciplines. And we are not afraid to ask if we lack the necessary expertise. We value the mutual exchange with our practices.