Zhihu (知乎) Marketing Solutions - W4

Zhihu is a highly respected platform where educated individuals come together to share knowledge and connect with others. It's an excellent platform for businesses to showcase their brand and interact with potential customers. W4 offers a range of Zhihu marketing services that can help you leverage the platform's vast potential and reach your target audience.



Zhihu Verified Account Creation and Registration

A verified account on Zhihu is a must for brands that want to  stand out and increase visibility, as it signals to users that you are a trusted authority in your field. With our expertise, we can guide you through the verification process and help you make the most of your verified status on Zhihu.

Zhihu Content Creation

At W4, we understand the importance of high-quality content for effective marketing. Our team of experienced writers and editors specialize in creating content that resonates with your target audience and showcases your brand in the best possible light. Additionally, with our team of Chinese speakers based in Hong Kong and Shanghai, we can ensure that your content is not only well-written, but culturally relevant and tailored specifically to your Chinese audience.



Zhihu Community Management Services

Engaging with your audience on Zhihu is crucial for building a strong brand reputation. At W4, we help you respond to queries and comments in a timely manner, fostering a positive relationship with your audience. Additionally, we monitor your brand's online reputation and take necessary actions to maintain your brand's credibility. With our expertise, you can rest assured that your brand is in good hands.



Q&A Campaigns

Creating engaging Q&A campaigns is a great way to build brand awareness and gather valuable insights into your industry. At W4, we specialize in creating Q&A campaigns that encourage your target audience to interact with your brand and share their thoughts. Our team of experienced marketers and content creators will work with you to develop a customized campaign that aligns with your goals and resonates with your audience. With our help, you can engage with your customers in a meaningful way and gain valuable insights into their preferences and behaviors.



Zhihu Paid Ads

Paid ad campaigns on Zhihu can be a highly effective way to reach your target audience and drive traffic to your website or e-commerce store. At W4, we specialize in creating paid ad campaigns that are tailored to your business objectives and aligned with your brand messaging. Our team of experienced marketers will work with you to identify your target audience, create compelling ad copy, and select the most effective ad format for your campaign. With our help, you can maximize the impact of your paid ad campaigns on Zhihu and reach your desired audience. 

At W4, we understand the importance of Zhihu in the Chinese market and offer tailored solutions to help you achieve your marketing goals on the platform. Contact us today to learn more about how we can help your brand succeed on Zhihu!

B2B Zhihu Marketing: Boost Your Brand's Reach and Lead Generation

Are you looking for effective B2B marketing solutions to reach potential customers in China? Look no further than W4's B2B Zhihu Marketing in China services. We offer a range of strategies that can help you generate leads and drive traffic to your website. With Zhihu's massive user base and extensive network, we can help you achieve your marketing goals with ease.

W4 - Zhihu B2B Marketing

Paid Advertising on Zhihu: Get Maximum Visibility

One of the most popular forms of advertising on Zhihu is paid ads. With our help, you can utilize different types of ads such as open-screen, pop-up, banner, trending topics text/card, and news feed banner/video ads. These ads are strategically placed on Zhihu's main page and chosen question/answer pages to ensure maximum visibility and engagement.


Live Seminars and Roundtables: Connect with Your Target Audience

In addition to paid advertising, we can help you create live seminars and roundtables that allow you to connect with your target audience in real-time. These events are perfect for demonstrating your industry expertise and showcasing your products or services. By engaging with potential customers in a meaningful way, you can build trust and brand recognition that can drive long-term growth.


Paid Consultancy: Get Expert Advice for Your Business

If you need expert advice to improve your marketing strategy, we offer paid consultancy services. Our team of experienced professionals can provide you with the insights you need to optimize your campaigns and drive results. With our help, you can identify key opportunities and overcome obstacles that may be hindering your marketing efforts.

Leveraging Zhihu's Features: Differentiate Your Brand

At W4, we understand that differentiating your brand from competitors is key to success. That's why we leverage Zhihu's features that go beyond Q&A, such as Zhihu Weekly, Zhihu Bookstore, Zhihu Live, Zhihu Courses and Zhihu Column. By providing high-quality and in-depth insight questions and answers on relevant topics, we help you demonstrate your expertise and credibility in your field. This can lead to increased visibility, engagement, and ultimately, more leads and sales.

With W4's B2B Zhihu Marketing solutions, you can reach more potential customers, generate leads, and drive traffic to your website. Our expert team can help you develop a tailored marketing strategy that meets your unique needs and goals. Contact us today to learn more about our services and how we can help your business thrive on Zhihu.

Brand Awareness with Zhihu Marketing


Zhihu is China’s leading question-and-answer website with over 420 million registered users in 2023. It is a platform where users can ask and answer questions, share their knowledge and insights, and learn from experts and professionals. Zhihu marketing is a way of promoting your brand, products or services on Zhihu by creating high-quality content, engaging with the community, and leveraging Zhihu’s advertising options.

Zhihu marketing is a great way for your brand to reach an affluent, educated, and dedicated user base in China, who are interested in topics relevant to your business and willing to pay for knowledge. Zhihu marketing can help you build your brand awareness, credibility, and authority in your niche.

With W4’s Zhihu marketing solutions you can:


Showcase your expertise and increase brand authority

Zhihu is a platform where users go to ask questions and get reliable answers. By sharing your knowledge and expertise, you can establish your brand as an authority in your industry and gain trust from potential customers.


Increase organic traffic

Baidu, China's largest search engine, recognizes Zhihu's authority as a source of reliable information. As a result, Zhihu pages are likely to rank higher in Baidu's search engine results pages (SERPs), driving more organic traffic to your website.


Meet your customers in their research journey

Zhihu users are typically researching and seeking reliable information about specific topics. By providing answers to their questions about your brand, products, and services, you can meet them in their research journey and establish a relationship with them early on.



W4 has been our reliable partner in the field of digital marketing and annual report preparation for over 10 years. Over the years we have worked together on various projects, which have always been implemented reliably, competently, purposefully and, above all, very innovatively. I can highly recommend W4 as a partner! I would like to thank the whole W4 team for the great cooperation, it was always a pleasure for me!

Frank C. Almer
Schaffner Holding AG

W4 has been an incredible partner for us as a Digital Marketing Agency, providing fast, reliable, and consistent technical and IT developer solutions. From building a Web App to creating flawless APIs, W4 is a unique partner in that they can execute highly technical IT tasks with full competence of a marketing perspective. We are always impressed with their thorough attention to detail and creative approach to providing solutions. W4 has enabled us to discover technical workarounds within Hubspot we did not even think would be possible! We look forward to continuing to work with W4 on our future projects!

Ashley Gehrig-Alioto
MediaBros. GmbH

W4 supports us with the maintenance (updates) and the further development of the Typo3 website. They also react quickly and always have a solution for solving a problem or integrating a new function.

Simon Flück
Meyer Burger Technology AG


How do I advertise on Zhihu?
How does Zhihu marketing work?
Which are the main benefits of advertising on Zhihu?
What are useful Zhihu features for the marketers?
How China's Zhihu Q&A platform helps with brand marketing
Why Zhihu Q&A platform is a content marketer's dream


Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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Shuting Fu
Shuting Fu
Business Development APAC
+86 13811800095
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