FAQs
How do I advertise on Zhihu?
To advertise on Zhihu, you need to set up an advertising account which is separate from your Zhihu business/organisation account.
How does Zhihu marketing work?
Zhihu marketing works by offering businesses a range of advertising options to reach their target audience on the platform. These options include display ads, sponsored content, and keyword-based ads.
To get started with Zhihu marketing, businesses can create a Zhihu account and set up a marketing campaign, specifying their target audience, advertising budget, and advertising goals.
Which are the main benefits of advertising on Zhihu?
Zhihu is a question-and-answer platform with over 220 million registered users in China. Advertising on Zhihu can offer businesses a cost-effective way to target their ideal audience with display ads, sponsored content, and keyword-based ads. The platform's focus on high-quality content and engaged audience makes it an ideal place for businesses to establish themselves as thought leaders and improve their brand awareness and credibility.
What are useful Zhihu features for the marketers?
For marketers, Zhihu, a popular Q&A platform, offers some useful features:
• Zhihu Enterprise Account
• Zhihu University
• Zhihu Round Table
• Zhihu Paid Consultancy Services
• Zhihu Column
How China's Zhihu Q&A platform helps with brand marketing
Marketing on Zhihu works by offering companies different advertising options to reach their target audience on the platform. This includes display ads, sponsored content, and keyword-based ads.
To start marketing on Zhihu, businesses can create a Zhihu account and set up a marketing campaign in which they determine their audience, advertising budget, and advertising goals.
Why Zhihu Q&A platform is a content marketer's dream
Zhihu is a popular question and answer platform known for its huge user base and extensive knowledge community. From a content marketer's perspective, Zhihu can be considered a dream platform for several reasons:
1. Large user base;
2. Engaged and well-informed community;
3. Building authority;
4. Target group orientation;
5. Long-lasting effect;
6. SEO Benefits;
7. User Interaction;
8. Market Insights;
9. Brand Presence.
