WeChat Marketing Workshop - W4 Switzerland, Germany, Austria


WeChat has over 1 billion monthly active users and has been called China’s “App for Everything” and the world’s first “Super App.”

wechat-growthChina has no access to Facebook, Instagram, and Twitter. Meanwhile, 1.09 billion of them are using WeChat to

  • chat with friends
  • make direct payment in shops instead of cash or credit card
  • make voice and video calls
  • play games
  • split lunch bills
  • make online payments
  • hotel reservations
  • online shopping
  • pay gym membership cards
  • record frequent flyer status
  • supermarket discounts

and much more - everything is contained in “the one platform to rule them all.”




You will learn how to connect with the Chinese-speaking market and what creative options are currently available to you.

W4, an established marketing company from Switzerland with offices in China, will support you in discovering the enormous potential of WeChat for your business.

During the workshop, we will advise you on developing suitable strategies for your business model and outline up to 3 different campaign options that are suitable for your company.


Businesses in China or Chinese tourists?
WeChat is an essential marketing tool for companies to enter the Chinese market.
If you want to do business of any kind in China, reach Chinese tourists (who are considered the biggest spenders in the world) or have a good number of Chinese-speaking customers, WeChat is for you.

WeChat is not limited to users within China. People with Chinese roots from all over the world use WeChat to communicate with their relatives and read content in their native language. The app also serves a growing number of international users: 70 million to be exact. WeChat is currently translated into 23 languages.

WeChat Marketing Workshop - hubspot connect



What you will experience and learn

  • User Personas of Chinese Consumers and Clients
  • Elements of WeChat
  • Brief Overview of UGC Platforms (User Generated Content) in China
  • Difference of a WeChat personal or business account
  • Development of and marketing for WeChat groups
  • QR codes, meaning and application
  • The importance and benefits of KOL (Key Opinion Leaders) on WeChat
  • WeChat Pay
  • WeChat MiniPrograms
  • Location Based Services on WeChat
  • Use of O2O (online to offline) strategies to generate followers on WeChat and motivate customers at the point of sale
  • Questions and answers about WeChat

Key take-aways

You will learn how you can connect with the Chinese speaking market, and what creative options are currently available.

W4, and established marketing company in Switzerland, with branch offices in China, will guide you in discovering the huge potential of WeChat for your business.

During the workshop we will consult you in appropriate strategies for your business model, as well as outline up to 3 different campaigns options specifically for your business.

  • Understanding of the WeChat EcoSystem
  • Which options are best for you
  • An inside look at China’s social and shopping habits
  • Tailored WeChat marketing strategies ready to implement in your business




Download free overview-PDF


We come to you

Our special offer for you: We conduct the WeChat workshop directly on site in your company - in Switzerland, Germany, Austria or Slovakia.

There are no additional costs for you: Whether at one of our locations or in your company.

We invite you to visit us

We offer the WeChat Workshop in Baden (near Zurich) in Switzerland. Our workshop facilities can accommodate up to 16 participants. Comfort and a pleasant atmosphere are provided. You can reach us in only three minutes on foot from the main train station. 

We bring the WeChat workshop to your event

Whether in a hotel conference room or other premises - we are agile and mobile.

Online Workshop

You are probably already getting used to group calls with zoom. Just like in our regular workshops, where we come to your office or invite you to our workshop room in Baden, Switzerland, we will attend your zoom meeting or invite you to our zoom room for training!

Locations W4 Workshops


This workshop is available in English and German



The training last one day with breaks in between

cost of the Workshop - in person, on site

Our prices are valid for the whole group, not per person.
We can accommodate 3 - 9 people in a workshop, larger groups on request.
Price for a group of 3 - 9 persons: 3.500 CHF / EUR

Cost of the Workshop - online

We would like to support your company in these interesting times and therefore offer our online workshop at a group flat rate of 2.500 CHF / EUR (group size: 3-9 participants).


Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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Shuting Fu
Shuting Fu
Business Development APAC
+86 13811800095
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