FAQs
How does advertising work on Google?
Advertising on Google works through Google Ads. The ad appears on the search results page when a user enters a query with your keyword. Ideally, the user clicks on your ad and lands on your site to perform the desired action.
What kind of Google Ads Services does W4 offer?
We offer a wide range of Google ads services for companies accross the DACH region. Our services include:
- Keyword analysis
- Ad creation
- Landing page design
- Tracking and web analysis setup
- Campaign setup and optimization
- Performance-oriented campaign management
- Reporting and optimization
What is the difference between SEM, SEO and SEA?
SEM is the generic term for Search Engine Marketing and is divided into two parts:
- SEO (Search Engine Optimization)
- SEA (Search Engine Advertising)
SEO is free of charge and aims to be at the top of organic search engine rankings. SEA, on the other hand, is a paid advertising and appears in the top search results.
What is a Google Ads campaign
Google Ads campaigns allow you to organize products and services by category. A campaign always consists of at least one ad group. Several campaigns can be active at the same time.
How do you determine the most suitable advertising strategy for a client's goals and budget?
To craft the ideal advertising strategy aligned with your goals and budget, our agency follows a strategic process. Initially, we conduct an in-depth consultation to comprehend your objectives, target audience, and budget limitations. We then analyze your industry, competitors, and keyword landscape to identify opportunities.
With this foundation, we tailor a strategy encompassing ad types (Search, Display, Video, Shopping), keyword selection, ad copy, and budget allocation.
Throughout the campaign, we closely monitor performance using data analytics, making real-time optimizations to ensure cost-effectiveness and goal attainment. Our approach combines creativity, expertise, and continuous analysis to deliver a custom-tailored advertising strategy that maximizes your budget and achieves your desired outcomes.
What is your approach to ad copywriting and creative development?
Our approach to ad copywriting and creative development is founded on the principles of persuasiveness and data-driven optimization. We begin by thoroughly understanding your brand, target audience, and campaign objectives. Our creative team then crafts ads to make them not only engaging but also tailored to resonate with your audience.
We monitor the performance of ad variations, ensuring that the most effective messaging and visuals are used. We keep a close eye on industry trends and competitor strategies to stay ahead.
Regular performance analysis allows us to make data-backed adjustments, optimizing ad creative for maximum click-through rates and conversions. Ultimately, our goal is to deliver ad content that captures attention, drives action, and aligns with your campaign's success metrics.
How do you track and measure the performance of Google Ads campaigns?
We employ a comprehensive approach to track and measure the performance of Google Ads campaigns. Firstly, if necessary, we set up conversion tracking to monitor specific actions such as purchases, form submissions, downloads, or others.We closely analyze key performance indicators (KPIs) including click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). Google Analytics and Ads platform data provide valuable insights into user behavior and campaign effectiveness.Regular reporting and customized dashboards keep you informed about campaign progress. Our team continually optimizes ad groups, keywords, ad texts, and bidding strategies based on data analysis, ensuring your campaign consistently delivers optimal results and generates leads.
