Advertising on Google works through Google Ads. The ad appears on the search results page when a user enters a query with your keyword. Ideally, the user clicks on your ad and lands on your site to perform the desired action.
Google is the most widely used search engine: With Google Ads you will stand out in the search results and only reach those interested parties who have actually searched for your product or service.
SEM is the generic term for Search Engine Marketing and is divided into two parts:
- SEO (Search Engine Optimization)
- SEA (Search Engine Advertising)
SEO is free of charge and aims to be at the top of organic search engine rankings. SEA, on the other hand, is a paid advertising and appears in the top search results.
Google Ads campaigns allow you to organize products and services by category. A campaign always consists of at least one ad group. Several campaigns can be active at the same time.
