Google is the undisputed number one among search engines in the German-speaking world. Using Google Ads is therefore highly recommended. Google's own ad system displays ads in the upper-right corner of the search engine. These ads are always displayed in reference to the search items the respective user entered.
W4 is an official Google Ads partner. We have certified Google Ads Experts in our team. Our colleagues have all taken and passed various exams that verify their expertise in the field. They are qualified to help you to advertise successfully with Google Ads.
Get in touch now and profit from the many advantages of Google Ads. In order to take full advantage of the benefits of Google Ads, we recommend to do a search engine optimization. Learn more about this on our dedicated page on search engine optimization.
Advertising on Google works through Google Ads. The ad appears on the search results page when a user enters a query with your keyword. Ideally, the user clicks on your ad and lands on your site to perform the desired action.
Google is the most widely used search engine: With Google Ads you will stand out in the search results and only reach those interested parties who have actually searched for your product or service.
SEM is the generic term for Search Engine Marketing and is divided into two parts:
SEO is free of charge and aims to be at the top of organic search engine rankings. SEA, on the other hand, is a paid advertising and appears in the top search results.
Google Ads campaigns allow you to organize products and services by category. A campaign always consists of at least one ad group. Several campaigns can be active at the same time.