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Baidu Ads Services | W4 

Connect with China’s Largest Search Audience

Baidu is an AI-powered ad platform with reach across 1 billion users. We help brands tap into that scale with campaigns built for visibility, engagement, and conversion. Whether you're looking to drive leads, boost awareness, or increase traffic, our end-to-end Baidu Ads services deliver measurable results.

 

Why Baidu Advertising Works

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Intent-Driven Reach

Capture demand with search ads that appear when users look for what you offer. Baidu handles 5+ billion searches daily, making it a prime channel for high-intent customer acquisition.

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Full-Funnel Coverage

From search and native feeds to maps and forums, your ads appear across Baidu’s entire ecosystem. That means exposure at every stage of the customer journey.

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AI-Powered Targeting

Target precisely using Baidu’s behavioral data, with 2,000+ user tags including location, interest, and device. Smart bidding ensures your budget goes where it performs.

Baidu Ad Formats: From Search to Impact

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Search Ads (SEM) — Capture Demand at the Source

Target keywords that convert — turn active searches into measurable results.
Baidu Search Engine Ads (SEA) work much like Google Ads, showing up directly on search results pages when users look for relevant keywords. Choose from text, image-text, or video ad formats to match your goals.

Perfect for: Lead generation and high-intent traffic in industries like B2B, education, and IT services
Daily engagement: Over 6 billion ad responses

In-Feed Ads (Native)

Build Awareness Where Users Scroll - over 15 billion impressions per day

These native-style ads blend into content feeds within the Baidu App and platforms like Baijiahao, appearing as personalized content recommendations. They’re designed for discovery, engagement, and soft conversions.

User behavior: Average user spends 80+ minutes/day on Baidu App

Best for: Driving visibility in consumer goods, beauty, fashion, and lifestyle

Whether you're promoting an app or building brand affinity, in-feed ads keep your brand where the attention is.

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Brand Zone & Splash Ads — Maximize Impact, Instantly

Brand Zone

A premium search placement at the very top of results pages. Combine search ads with rich media like product displays, reviews, links, and videos—delivering a branded search experience that owns the page.

 

Splash Ads

Full-screen, high-visibility ads shown the moment users launch the Baidu App. With 3–5 seconds of undivided attention, they’re built for breakthrough moments.

Ideal for: Product launches, rebrands, seasonal campaigns, and high-impact awareness pushes.

 

AI-Driven Performance Tools

Smart Targeting & Bidding

Use deep behavioral data to segment audiences. Baidu’s AI adjusts bids dynamically for better ROI.

Conversion Tracking

Baidu Tongji, Smart Landing Pages, and API tools track everything from clicks to lead submissions.

Dynamic Creative Optimization (DCO)

AI builds and tests multiple creatives, personalizing ad delivery to improve engagement and conversions.

How We Help You Win on Baidu

 

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Full-Cycle Campaign Management

We handle everything—account setup, planning, creatives, optimization.

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Search & Native Strategy

From keywords and oCPC or CPC bids to audience segmentation and content formats, we tailor every detail to your goals.

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Integrated Campaign Execution

We align search, feed, and premium placements into one unified strategy, using Baidu’s tools for cross-platform performance tracking.

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Creative Production & Landing Pages

We produce compliant, high-performing ads and design optimized landing experiences to drive conversion.

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End-to-End Analytics

We implement Baidu’s tracking systems and to give you a clear view of ROI

Your Baidu Ads Experts

Sarah Wilhelm
Sarah Wilhelm
CEO
+41 44 562 49 39
Termin vereinbaren
Shuting Fu
Shuting Fu
Business Development APAC
+86 13811800095
Termin vereinbaren

W4

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Chiang Mai 50200
 
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