Gamification describes the method of placing typical game elements in a non-game context. The aim is to increase the commitment and motivation of the users, because people have a natural interest in playing games.
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A very good example of gamification: An online betting game for soccer. Many people like soccer and are really enthusiastic about this sport. With a betting game, companies can achieve a wide reach and gain important information about the target group. A betting game can also be used within the company, for example to motivate employees.
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Gamification has many advantages, for example:
- Companies can quickly and easily collect a lot of customer data.
- Companies can increase the productivity, motivation and creativity of their employees.
- Companies can playfully provide customers with information that is actually less exciting.
- Companies anchor themselves in the memory of their customers: Brand awareness is increased.
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Gamification is for a wide range of companies. Here are a few examples:
- Insurance
- Utility company
- Educational establishments
- Public Health
- Electronics company
- Market research
- Human resources department
- Marketing
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Gamification has already proven itself in various companies. The working world is in a state of flux and calls for a change of pace as well as innovative motivational methods. Especially with Generation Y employees, such measures score enormously as an incentive. For example, you can stimulate competition in the sales team, set attractive incentives for sales promotion in a playful way, and thus offer employees a fun change of pace. Despite competition, the online game functions as a common denominator and a productive topic of conversation. You can find more ideas under Sales Casino.
