Playing is human nature. The goal of Gamification is to use this tendency profitably for enterprises.
Game-specific elements such as high scores, rankings, or awards are placed in seemingly "non-game" contexts. Gamification in marketing promotes the interaction between vendor and customer to increase sales. Games can also positively influence loyalty to the brand.
Since not every company can afford motivational bonuses, professionally gamified business software lends fresh air to otherwise dry routine work. Used wisely, problems become more tangible, tasks become more understandable, training becomes easier. And the employees enjoy their tasks.
Gamification can also be beneficial in branding. Prerequisite: The game elements underline the character of the company. Modern, young, and individual brands can be generous here and spice up their communication tools.
Serious and straightforward brands, however, should use gamification elements carefully and only when appropriate.
Customer care is no problem with gamification. Because the games/game elements entertain and generate a positive feeling. This is usually transferred to the advertised product - an ideal situation for a purchase decision.
If the purchase of a product includes the prospect of another prize, customers are more likely to buy it. Be it automatic participation in a sweepstake or the collection of loyalty points - the goal is always the same: selling.
Football triggers emotions! Make use of this passion with a nicely designed online betting game. While your betting community competes for championship, you can score triple: position your brand, extend your reach and gather valuable information about your target group. You can use this information in your next marketing campaign. Be it a betting game with restricted access for your employees or a marketing instrument to strengthen customer ties – you’ll certainly profit either way.
Give it a try! Just click on the button and you will reach the free demo version of our world cup betting game, which we have created in cooperation with Braintrain! (login: info@braintrain.ch/ password: 1234)
We take the fun factor very seriously.
We animate and gamify your mascots, symbols and logos or design completely new, movie-ready 3D characters. W4 produces trailers and intros, optimizes work, learning and sales processes, designs complete game concepts and handles the subsequent 3D visualization and programming of the games - all in-house. You receive all services - from conception to realization - from a single source. Contact us!
Gamification describes the method of placing typical game elements in a non-game context. The aim is to increase the commitment and motivation of the users, because people have a natural interest in playing games.
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A very good example of gamification: An online betting game for soccer. Many people like soccer and are really enthusiastic about this sport. With a betting game, companies can achieve a wide reach and gain important information about the target group. A betting game can also be used within the company, for example to motivate employees.
For more information about our online betting game and gamification, please click here: https://www.w-4.ch/en/solutions/gamification
Gamification has many advantages, for example:
Click here for more information: https://www.w-4.ch/en/solutions/gamification
Gamification is for a wide range of companies. Here are a few examples:
Click here for more information: https://www.w-4.ch/en/solutions/gamification
Gamification has already proven itself in various companies. The working world is in a state of flux and calls for a change of pace as well as innovative motivational methods. Especially with Generation Y employees, such measures score enormously as an incentive. For example, you can stimulate competition in the sales team, set attractive incentives for sales promotion in a playful way, and thus offer employees a fun change of pace. Despite competition, the online game functions as a common denominator and a productive topic of conversation. You can find more ideas under Sales Casino.