Gamification

Playing is human nature. The goal of Gamification is to use this tendency profitably for enterprises.

Game-specific elements such as high scores, rankings or awards are placed in seemingly "non-game" contexts. Gamification in marketing promotes the interaction between vendor and customer to increase sales. Games can also positively influence loyalty to the brand.

Gamification in Business Software

Since not every company can afford motivational bonuses, professionally gamified business software lends fresh air to otherwise dry routine work. Used wisely, problems become more tangible, tasks become more understandable, trainings become easier. And the employees enjoy their tasks.

Gamification im Branding

Gamification kann also be beneficial in branding. Prerequisite: The game elements underline the character of the company. Modern, young and individual brands can be generous here and spice up their communication tools.

Serious and straightforward brands, however, should use gamification elements carefully and only when appropiate

customer acquisition

Customer care is no problem with gamification. Because the games/game elements entertain and generate a positive feeling. This is usually transferred to the advertised product - an ideal situation for a purchase decision.

promotion

If the purchase of a product includes the prospect of another prize, customers are more likely to buy it. Be it automatic participation in a sweepstake or the collection of loyalty points - the goal is always the same: selling.

Gamification Marketing

Gamification in Business Software

Gamification im Branding

customer acquisition

promotion

W4 develops Gamification solutions

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W4

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Gamification Marketing

Gamification in Business Software

Gamification im Branding

customer acquisition

promotion

W4 develops Gamification solutions

IhrE Ansprechpartnerin

W4

Services

Data protection

Newsletter registration

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