Gamification, if used correctly, is an extremely useful method to gain new customers. Many industry giants have successfully implemented marketing strategies with Gamification. With online games and playful competitions, Gamification increases engagement and promotes emotional investment. And best of all, new leads are generated along the way! The term Gamification refers to the incorporation of game- related elements – such as high scores, rankings or awards – in foreign contexts. Gamification aims at motivating users to interact with the company in a playful way. Every opened door poses the opportunity to converse with your customer, which not only strengthens your B2C relationship, but also increases your customer’s willingness to buy.
In joyful anticipation, children look forward to opening their advent calendars every day. However, adults, customers, and co-workers enjoy this Christmas tradition just as much! By hiding prizes, tipps, recipes, raffles, or product information behind the tiny doors, an advent calendar delights people in business environments as well. The sky's the limit to your creativity!
A professionally designed digital advent calendar ensures a high reach, generates new leads and gives you access to inactive customers. By playfully engaging them now, customers become more open to your marketing content at a later date. Additionally, a digital advent calendar provides your existing customers with playful variety during the Christmas season and helps you to strengthen your brand.
Delight your customers with the digital advent calendar and benefit from first-class user experience and visibility across your channels!
Read our free White Paper now to find out how your company's gamification campaigns can help you attract and nurture leads and customers.
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A digital Advent calendar has many benefits for companies:
With a digital Advent calendar, customers and potential customers are attracted through the use of gamification. This involves game-typical elements, such as high scores, rankings or awards. The aim is to motivate customers to take part in the game. The aim is to motivate customers to interact with the company and, in the best case, to influence their (buying) behaviour.
An digital Advent calendar is a very special customer experience that is filled with positive feelings. As a company, it not only makes a good impression in the short term, but also anchors the company in the memory of its customers for the long term.
With W4, you can get a digital Advent calendar that is customized to the corporate design of your company. You get also your own web address and can choose from different content categories. We also offer a variety of supplements, such as:
- Languages (German, French, English and Italian)
- Individual selection of icons and fonts
- A Facebook campaign to promote the digital Advent calendar
- Suitable background music
The digital Advent calendar can be connected to all mail tools. Here are some examples:
The digital Advent calendar can be filled with a wide variety of offers and topics. There are no limits to creativity. The most popular are the following:
A digital Advent calendar becomes your product visually and with regards to content. Visually, the online advent calendar appears in the corporate design of the company, so that customers immediately associate the calendar with your company.
And with regards to content you can also create a connection to your company: Present both old and new products and raffle them off. The playful aspect of a digital Advent calendar provides a memorability that is difficult to achieve with normal advertising.
W4 offers various marketing solutions for the Christmas season: From print, for example individually designed Christmas cards, to digital Christmas mail with animated GIFs. The Christmas season is always a time of emotions: It is worthwhile to pay attention to customers here. With a digital Advent calendar, constant interest can be achieved while at the same time customer relations are deepened.