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A single source of truth for all your product information.
Welcome to elytra – we take your product communication and data management to the next level: with automation, flexibility, and reliable support. Discover the intelligent core of W4's product marketing.
Trusted By
Your PIM. Your way.
With elytra PIM, you are in full control. Whether hosted locally, in a private cloud, or as a SaaS solution, our platform adapts to your infrastructure, not the other way around. With intuitive no-code configuration, seamless integrations, and multilingual capabilities, elytra enables you to manage even complex product data effortlessly and deliver it consistently across all channels. Backed by W4's many years of experience and partnership, elytra is your scalable PIM solution for long-term growth. Flexible, self-determined, and future-proof.
Onboarding
Development
Integrations
Workshops & trainings
Themes
Web design
The elytra UI
Our UI design has been rebuilt from scratch is removed user pain points and make navigation intuitive. From concept to collaboration, from creation to campaign. Our creative stack supports every phase of the process. These are the tools we use every day help us think smarter, work faster, and deliver better results.
PIM reimagined: Flexible, secure, reliable.
Your data, your rules – with genuine freedom of choice, sovereign hosting, and a proven partnership.
Your PIM. Your way.
Highlights the unique freedom in choosing the operating model and integration options.
Data sovereignty and control.
Focuses on the on-premise and private cloud solution – for maximum data control, security, and independence.
A reliable Swiss and German partner: European and local.
Highlights the security, reliability, and foresight of an established family-owned company from Switzerland and Germany.
Customer support.
A dedicated team of experienced developers and support staff provides you with consistent and reliable assistance – in German and English of course.
How your business benefits from elytra
Your data, your rules – with genuine freedom of choice, sovereign hosting, and a proven partnership.
Team collaboration and support
Our intuitive interface and role-based workflows promote seamless collaboration between product management, marketing, and e-commerce teams. Content creation and approvals happen faster, more clearly, and with fewer errors – resulting in high user satisfaction.
Scalability and growth support
Built for growth: Our PIM supports product catalogs of any size and complexity. Whether hundreds or millions of SKUs, elytra scales effortlessly, enabling long-term expansion and smooth onboarding without IT bottlenecks.
Faster time-to-market
Our PIM system enables customers to enter new markets and distribution channels quickly through automated product publishing and multilingual content support. What once took weeks can now be achieved in days, increasing reach and competitiveness on a global scale.
More revenue. More conversions.
Complete and accurate product data drives better shopping experiences. Our customers consistently see higher conversion rates, improved SEO rankings, and greater upselling potential – thanks to comprehensive and compelling product content.
Optimized business processes
With elytra, our customers are able to significantly reduce the time and effort required to manage product information. Routine tasks such as data entry, updates, and approvals are automated and handled efficiently in the background – freeing up more capacity for strategic growth rather than manual processes.
Improved data quality
Through centralized control and validation rules, our customers achieve near-perfect data consistency across all touchpoints. The result: fewer returns and a stronger brand image, backed by complete and reliable product information.
Seamless collaboration, through every phase
Built on the trusted and innovation-driven history of the W4 Group, we support you as a partner and ensure your success. Well beyond go-live.
You set the start – we handle the rest
Pick your desired start date and our expert team handles the rest. We analyze your requirements and develop the optimal solution, tailored precisely to your infrastructure, product complexity, and business objectives.
Hands-on implementation – with you at the center
We don't just execute. We collaborate. Your feedback and insights flow into every step, ensuring that configurations and integrations are precisely aligned with your use case and challenges.
Starting together. Learning together. Growing together.
After go-live, we support your team with training and consistent ongoing support. Our experts remain by your side at every step, ensuring you can unlock the full potential of elytra PIM.
Browse our latest cases
Real projects, real results. See how we have helped companies across a wide range of industries grow through marketing automation, digital transformation, and strategic campaigns.
How a Substrate Portfolio Is Breaking Into the Swiss Market
Casaton is the go-to partner for craftsmen, site managers, and purchasers. At Casaton, customers not only find almost...
More Enrollments Through Strategic Marketing
Tandem International Multilingual School (IMS) is an international private school in the region of Zurich, providing...
From Manual Processing to a Fully Automated Practice Solution
In Switzerland, Echo Sympa has been synonymous with precise and sensitive ultrasound diagnostics for children for many...
Paving the Way for Successful Reintegration and Cost Reduction
The Compasso association supports employers in helping employees return to work quickly and sustainably after health...
Laying a New Foundation for Digital Success with Shopify
Toucan Flooring, a flagship brand under the global manufacturing powerhouse Triforest Inc., stands as a market leader...
Website Relaunch for Titoni
For over a century, Tinoni has stood for precise Swiss watchmaking, timeless design, and a deep commitment to...
Website Optimization with SMS Push Notification Service for EBL
For over 125 years, EBL (Genossenschaft Elektra Baselland) has ensured the reliable delivery of electricity and heat to...
Surgery on an Open Heart – Resulting in a New and Modern Website for just-medical!
just-medical! was founded in 2000 as a portal for Healthcare Professionals and has established itself as the one-stop...
HubSpot Intranet for ARGO-HYTOS
The ARGO-HYTOS Group is a global provider of hydraulic system solutions that sets new standards in the industry with...
Don’t just take our word for it
From CRM systems and CMS platforms to e-commerce and analytics tools, we integrate, customize, and optimize the systems that power your business.Visit our customer review page or share your own experience.
STRATEGIC PROCUREMENT & SYNERGY MANAGEMENT
Professional and fast. W4 delivers excellent marketing and communication services.
Monique Inderbitzin
RAILplus
STRATEGIC PROCUREMENT & SYNERGY MANAGEMENT
Marketing and communications. We've been working with this company for a couple of years. Services are always very professional and fast. Good job!
Monique Inderbitzin
RAILplus
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WEBSITE DEVELOPMENT & DIGITAL COMMUNICATION
Very competent partner. W4 delivers on time and supports our international business with great ideas.
Joachim Greuter
HOCHDORF Holding
WEBSITE DEVELOPMENT & DIGITAL COMMUNICATION
Very competent partner for online communication. We have been working with W4 for several years and are very happy with their work for us. The team is very competent, and we get everything on time. They help us with great ideas for our international business.
Joachim Greuter
HOCHDORF Holding
3D ANIMATION & VISUAL MARKETING
W4 handled my request professionally, with an easy-to-use portal. Looking forward to the next cooperation.
Jasmin Döbeli
Robatech AG
3D ANIMATION & VISUAL MARKETING
Fast and friendly service. Within only 2-3 days, my request has been edited in a very professional way. I like the easy handling of the W4 online portal to upload and therefore easily share content. I'm looking forward to our next cooperation.
Jasmin Döbeli
Robatech AG
HUBSPOT WORKSHOP
W4 provided an excellent CRM introduction and adapted smoothly to online learning.
Eliane Lörtsche
FH Graubünden
HUBSPOT WORKSHOP
Great online HubSpot workshop for our students. The workshop with W4 Marketing was a great introduction for our students to CRM and HubSpot. Due to COVID-19, we had to hold the class online, but Sarah was open to the change of plan, so we were still able to address this very important topic in our course. Many thanks.
Eliane Lörtsche
FH Graubünden
CYBERSECURITY & DIGITAL WORKPLACE SOLUTIONS
Professional and straightforward collaboration with W4.
Adam Barta
Dinotronic AG
CYBERSECURITY & DIGITAL WORKPLACE SOLUTIONS
Pleasant collaboration. Working with W4 is very professional and straightforward!
Adam Barta
Dinotronic AG
BUSINESS PROCESS AUTOMATION
Working with W4 is a joy, smooth, positive collaboration with prompt solutions and a supportive, united team.
Mustafa Öksüz
Trendcommerce (Schweiz) AG
BUSINESS PROCESS AUTOMATION
An agency made like W4! Working with W4 is a joy. The collaboration runs smoothly and is very positive. Requests, ideas, and short-term needs are addressed and implemented promptly. Any discrepancies are discussed openly and optimized together. What’s great is that the team stands united, supporting each other and the client.
Mustafa Öksüz
Trendcommerce (Schweiz) AG
Let’s talk elytra with Jonas Krüttli
Every business is different, and so are our digital solutions.
Get in touch and let’s find the right fit for your goals, processes, and tech stack.
