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CREATIVE SERVICES

Motion Graphics and Animation

Staying static is not an option in today’s ever-moving digital landscape. Whether you need the immersive depth of 3D animation, the storytelling power of video production, or the high-impact clickability of motion ads, we ensure every touchpoint resonates with your audience and aligns perfectly with your brand.

  • Creative Strategies
  • Consulting & Conception
  • Art Direction
  • Storyboarding
  • Video Marketing
  • Creative AI Services
  • Video Production
  • 3D-Animation
  • Video- and Motion Graphics
  • Motion and Video Ads
  • Explainers & How-tos
  • Character Animations
EXPERIENCE THE POWER OF MOVING CONTENT

Put your brand in motion

Let’s transform your vision into dynamic experiences: We bring movement to every part of your marketing funnel.

TRUSTED BY INTERNATIONAL AGENCIES AND BRANDS
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Amavita_logo 1
Agathon_Logo 1
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Fortyseven_Logo 1
BMG-Labtech_Logo 1
Etavis_Logo 1
Jeppypipe_Logo 1
MeyerBurger_Logo 1
RaDiagnostiX_Logo 1
Stadtwerke_Sindelfingen_logo 1
TBWnet_logo 1
TUI_logo 1
Welti-Furrer_Logo 1
WinGD_Logo 1
IMS_Logo 1
RehaStudy_Logo 1
Tischler_Logo 1
Twerenbold_logo 1
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In an era of rapid scrolling and video-first algorithms, motion isn't just an advantage. It's a requirement for visibility.

Our process from strategy to execution

Our collaborative process transforms your vision into a high-impact cinematic experience through strategic planning and technical precision. By blending storytelling with data-driven strategy, we guide your project from the initial idea to a polished, cross-platform launch that commands attention.

Step 1

Research and strategy

We begin by understanding your brand’s goals and the specific objectives of the campaign. Whether it’s a high-conversion motion ad or a complex 3D animation, we analyze your target audience and market trends to establish a strategic foundation that ensures your message resonates.

Step 2

Conception & scripting

Great motion starts with a great story. In this phase, our writers and consultants collaborate to develop a narrative framework. We translate your core message into a compelling script and storyboard, ensuring the tone, pacing, and "hook" are perfectly aligned with your brand’s voice and the project’s intent.

Step 3

Storyboarding & art direction

Before a single frame is animated, we map out the visual journey. We create detailed storyboards and style frames. This allows you to visualize the sequence of events, color palettes, and character designs, ensuring the aesthetic is locked in before production begins

Step 4

Motion design & animation

This is where your vision takes flight. Our animators and editors bring the storyboards to life using video production, 3D animation, and motion graphics. We integrate fluid transitions and dynamic effects and use just the right tempo to ensure every movement serves a purpose.

Step 5

Sound design & enhancement

To add depth and professional polish, we layer in voiceovers, background scores, and sound effects. We also leverage creative AI services to optimize the production, whether through AI-assisted voice-overs or background generation, ensuring a high-fidelity result.

Step 6

Optimization & final delivery

The final step involves rendering your assets for their specific destinations. From Web Animations optimized for fast loading to platform-specific Social Media Creative, we deliver high-impact files ready for rollout across all digital touchpoints to ensure maximum engagement.

Moving Content That Drives Performance

From photorealistic 3D environments to cinematic video production, we blend art direction with technical expertise to transform your message into a powerful visual legacy.

Strategy & Concept

A good strategy starts with understanding. We define the visual and narrative foundation that keeps every animation coherent and aligned with your goals.

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Paid digital campaigns

Both craft and strategy are needed for good ads. We combine motion graphics with targeted thinking to create ads that work across every major platform, including WeChat.

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2D and 3D animation

Whether it's a product reveal or a brand story, we make animation that feels considered and intentional across UI, motion, and 3D.

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Photography and video production

We produce photography and video that feels true to your brand. From product shoots to corporate films, we work closely with our subcompany WPS4 Digital to cover all aspects of production.

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OUR MOTION AND CREATIVE PHILOSOPHY

Your brand brought to life on screen

Continuous exchange and treating your insights as the vital spark for every project ensures our creative work is a true reflection of your brand. From the initial conception to the final art direction, we work with you to bring your vision to life on screen. We base our work on research and testing, using our expertise and experience to deliver motion graphics and videos with a high impact in any chosen channel.



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Custom motion designed for your brand’s every need

From digital interfaces to life brand experiences or moving ads: Our diverse motion graphics and animation services bring your vision to life across every touchpoint.

Shapes

2D & 3D Motion Graphics

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3D Product Visualisation

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Explainer & Educational Videos

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Brand & Character Animation

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Image & Brand Films

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Social & Web Ad

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UI/UX & Product Demos

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Direct Response & Performance Videos

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VFX & Video Post-Production

Ready to see your vision in motion?

Our process is built on closeness, aligning our motion strategy with your unique language and values and each channel's specific requirements. Let’s work together to move past the noise with visual clarity and create video content that resonates.

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Zora Wenzel
Creative Director
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Explore our selected client case studies

Discover how we’ve turned strategic concepts into high-performance visuals. From scroll-stopping ads to immersive 3D worlds, explore our success stories of brand transformation through the power of movement.

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Animation Creates Emotion – Robatech Communicates Strategic Partnership with Moving Images

How to communicate a recently agreed-upon economic cooperation to clients, partners, and employees? If the partnership...

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Successful Integration of Payrexx and HubSpot for Arche Zürich

Arche Zürich was founded in 1980 and initially was a therapeutic residential community for drug addicts. Today, it is...

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Clarity Without the Gobbledygook – Animated Product Film for Filtrox AG Bio Filters

There is nothing more tiring than a long, complicated product description that even leaves experts wondering.

Products...

Read article

FAQs

What are the benefits of enlisting the help of a video content agency for your marketing campaigns?

Working with a video content agency like us brings numerous benefits to your marketing campaigns:

  1. Creativity: Our team brings creative ideas and innovative approaches to the design of your video content.
  2. Professional production: We have the expertise and technology to produce high-quality videos.
  3. Targeted messages: We help you convey your marketing messages through engaging visual content.
  4. Platform Optimization: We know how to optimally present videos on various platforms, be it websites, social media or other channels.
  5. Measurable results: Through analytics and reporting, we provide insights into the performance of your videos to maximize the success of your campaigns.

The expertise of a video content marketing agency will make your marketing strategy more effective and successful.

Which motion and animation services does W4 offer?

We cover the full spectrum: 2D and 3D motion graphics, product visualisation, explainer and training videos, brand and character animation, image films, social and web ads, plus UI and product demos. Strategy, storyboarding, art direction and post-production all sit with us, and we handle video production together with our subcompany WPS4 Digital.

How much does an animation or motion graphics video cost?

The effort depends mainly on style, length, level of detail and complexity. A simple motion graphics sequence is considerably cheaper than an elaborate 3D or character animation, and extras like voiceover, custom music or multilingual versions add to it. In an initial call we clarify your goal and put together a quote that fits.

How long does production take?

A one-minute 2D video usually takes around two to four weeks, while a comparable 3D animation takes longer, often six to eight weeks. The exact timing depends on style, length and the number of revision rounds. Because we work in clear phases, you see the storyboard and style frames early and always know where things stand.

Should we go for 2D or 3D?

It depends on your message. 2D and motion graphics are excellent for explaining processes, services or abstract concepts clearly and quickly. 3D pays off when spatial relationships, product detail or photorealistic depiction matter. Often a combination is the most efficient route, and we recommend the right approach in an initial call.

How does a project work with you?

We work in six steps: research and strategy, concept and script, storyboarding and art direction, motion design and animation, sound design, and finally optimisation and delivery. You approve each phase before we move on. That way the style is locked before animation begins, and there are no surprises at the end.

Do you deliver the videos ready for our channels and branding?

Yes. We render each asset for its destination, from fast-loading web animations to platform-specific social formats, and align tone, colour and pacing with your branding. That way the same project works across every touchpoint and supports not just attention but concrete marketing goals.

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