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ADVENT CALENDER

Playfully generate leads and customers with Gamification

The term gamification refers to the incorporation of game-related elements, such as high scores, rankings or awards in foreign contexts. Gamification aims at motivating users to interact with the company in a playful way. Every opened door poses the opportunity to get in touch with your customer. This not only strengthens your relationship, but also increases your customer’s willingness to buy.

Clients growing playfully with us
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Welti-Furrer_Logo 1
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ZurzachCare_Logo 1
Agathon_Logo 1
Amavita_logo 1
Bad_Regio_Logo_RGB 1
BMG-Labtech_Logo 1
Etavis_Logo 1
Fortyseven_Logo 1
IMS_Logo 1
Jeppypipe_Logo 1
MeyerBurger_Logo 1
RaDiagnostiX_Logo 1
RehaStudy_Logo 1
Stadtwerke_Sindelfingen_logo 1
TBWnet_logo 1
Tischler_Logo 1
TUI_logo 1
Twerenbold_logo 1
Welti-Furrer_Logo 1
WinGD_Logo 1
ZurzachCare_Logo 1

Why does my business need the Digital Advent Calendar?

A professionally designed Digital Advent Calendar ensures a high reach, generates new leads, and gives you access to inactive customers. With this kind of gamification you can engage customers now, that at a later date will be more open to your marketing content. Additionally, a Digital Advent Calendar provides your existing customers with playful variety during the Christmas season and helps you to strengthen your brand.

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DoorsJoy

24 doors of joy

Branded

Branded Advent Calendar

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Max Sales

Maximised sales potential for retail

Daily surprises and exclusive offers keep customers active throughout the entire holiday season. This gives retailers a powerful way to showcase their range while strengthening customer loyalty at the same time.

LeadGen

Lead generation for B2B

Daily insights and tailored offers engage potential B2B clients with precision. The calendar builds trust step by step and delivers qualified leads ready for conversion.

Branding

Improved employer branding

Behind-the-scenes content and employee stories strengthen team belonging. At the same time, your company builds a credible reputation as an attractive employer.

Built for you

You will receive your own website address that is specific to your company. You have the flexibility to tailor the appearance of the calendar to match your corporate design. This includes incorporating your company's logo, color scheme, and other brand-specific elements.

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Matching your brand

With a website address specific to your company and a look fitting your brand’s design the calendar will be a unique marketing tool.

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Customize your content

You can choose from different content categories to give the calendar the most enthralling content.

Indvidual_3

Individual promotions

Tailor unique promotions with custom text, personalized images, and links for each day, enhancing engagement and targeting specific customer interests.

Newsltters_4

Individual newsletter

Personalize newsletter promotions with custom text, images, and a double opt-in process, ensuring targeted communication and increased engagement.

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Customer data

After December 24th, you will receive a list of all participants. If you wish, you can also access the data during the event.

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Time zone flexibility

The Digital Advent Calendar can be set to any time zone, ensuring daily surprises open at the same time for players worldwide, from Berlin to New York, keeping global audiences engaged.

CAPTIVATE YOUR CUSTOMERS WITH GAMIFICATION

Experience the magic of digital engagement

Most holiday marketing gets lost in the noise of a crowded December. At W4, we help you break through with a digital experience that people actually look forward to every morning. Our Digital Advent Calendars aren't just about festive fun. They are powerful strategic tools designed to generate high-quality leads, boost employee morale, and keep your brand front-of-mind long after the holidays are over.

Stop settling for one-off emails that get ignored. We handle the technical heavy lifting- from mobile-first design to seamless CRM integrations and real-time data tracking. Whether you're targeting B2B clients, retail shoppers, or your own team, we ensure every "door" opened is a step closer to your business goals.



Choose the perfect partnership level

Whether you want to manage the campaign internally or have our experts build it from scratch, we offer a package that fits your team's needs.

01_Packs
Additional support packages
  • 10 h support package
  • 20 h support package
  • 40 h support package
02_Essential
Essential: Launch Ready
  • Standard Easter Game engine access
  • Complete backend configuration
  • Secure hosting and custom subdomain
  • Kickoff workshop and platform handover
03_Pro
Professional: Brand Integrated
  • Everything in the Essentials package
  • Implementation of your corporate design
  • Custom lead generation form setup
  • Secure handover of user data post-campaign
04_Prem
Premium: Full Campaign Management
  • All "Professional" features plus:
  • Professional, tailored content production
  • Dedicated campaign project management
  • Comprehensive pre-launch testing

Get a demo account today

See exactly how our platform works. Fill out the form to get access to a live demo environment where you can explore the features, test the user experience, and see how easy it is to manage your own digital countdown.

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FAQs

What are the benefits of a digital Advent calendar for companies?

A digital Advent calendar has many benefits for companies:

  • A high reach and visibility on all your channels
  • New leads
  • Access to customers who have been inactive so far
  • Active customers get a nice surprise
  • Positioning and strengthening your corporate brand
  • By opening the doors daily: Continuous advertising
  • Collecting customer data

How can I use a digital Advent calendar to generate leads?

With a digital Advent calendar, customers and potential customers are attracted through the use of gamification. This involves game-typical elements, such as high scores, rankings or awards. The aim is to motivate customers to take part in the game. The aim is to motivate customers to interact with the company and, in the best case, to influence their (buying) behaviour.

An digital Advent calendar is a very special customer experience that is filled with positive feelings. As a company, it not only makes a good impression in the short term, but also anchors the company in the memory of its customers for the long term.

Where can I find a digital Advent calendar for companies?

With W4, you can get a digital Advent calendar that is customized to the corporate design of your company. You get also your own web address and can choose from different content categories. We also offer a variety of supplements, such as:

- Languages (German, French, English and Italian)

- Individual selection of icons and fonts

- A Facebook campaign to promote the digital Advent calendar

- Suitable background music

To which systems can the digital Advent calendar be connected?

The digital Advent calendar can be connected to all mail tools. Here are some examples:

  • HubSpot
  • Mailchimp
  • Mautic
  • Marketo
  • Eloqua

With what can the digital Advent calendar be filled?

The digital Advent calendar can be filled with a wide variety of offers and topics. There are no limits to creativity. The most popular are the following:

  • Tips & tricks
  • Recipes
  • Competitions
  • New products

How can I make the digital Advent calendar my product?

A digital Advent calendar becomes your product visually and with regards to content. Visually, the online advent calendar appears in the corporate design of the company, so that customers immediately associate the calendar with your company.

And with regards to content you can also create a connection to your company: Present both old and new products and raffle them off. The playful aspect of a digital Advent calendar provides a memorability that is difficult to achieve with normal advertising.

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What other marketing ideas does W4 have for Christmas?

W4 offers various marketing solutions for the Christmas season: From print, for example individually designed Christmas cards, to digital Christmas mail with animated GIFs. The Christmas season is always a time of emotions: It is worthwhile to pay attention to customers here. With a digital Advent calendar, constant interest can be achieved while at the same time customer relations are deepened.

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