Galenica is a leading group of companies in the Swiss healthcare market which develops, manufactures and distributes pharmaceuticals as well as operates pharmacies and offers logistics services. Switzerland's largest pharmacy network sells its own as well as exclusive and partner brands via three channels. The first online shop Amavita.ch has recently been launched with the help of W4. It is not the first collaboration - W4 has already realized the Amavita Mobile App.
Maintaining and updating product information can waste a lot of time. A central system for product information management such as Akeneo can facility this activity tremendously. Product data, ERP data, images and videos from various sources can be processed across departments. All connected databases are updated in real time. Thus, double data maintenance becomes a thing of the past. This simplifies the work on the company's side and improves the user experience on the customer side, who always benefit from up-to-date product information. Another advantage of the Open Source software is the excellent export characteristics to make the product information available for online shops and other sales channels.
In addition to the implementation of the Akeneo PIM, W4 also realized the Amavita online shop with the open source software Magento 2. The big advantage: It is easy to integrate own extensions so that the eShop can perfectly be tailored to the needs of Amavita. This benefits both employees and customers alike.
Websites, online stores, micro-sites, digital marketing, social media, SEM, and more - On-ine is the future.