How a Substrate Portfolio Is Breaking Into the Swiss Market
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It just happens so easily: The annual ticket for public transport, which you always keep in a certain place in your pocket, has suddenly disappeared. Or maybe you've forgotten it at home. In situations like these, it's good to have a digital backup on your smartphone.
The public transport provider in the Principality of Liechtenstein has launched this new service for its about 5 million annual passengers: any tickets that can be purchased by subscription can be easily transferred from the classic printed form to the Apple Wallet or to another app for managing tickets on Android devices. This service was set up in collaboration with us.
When subscribing to the transport service, customers will first receive their ticket in the classic print format. Recently, this will be accompanied by a QR code, which leads the user to the extended service. Scanning the code allows the annual ticket to be transferred to a ticket app on mobile devices, such as the Wallet app for iPhones. If the physical ticket gets lost, the digital twin in the app is still valid and authorizes the holder to take the buses. This means that the approximately 15,000 people with an annual subscription benefit immediately in case of loss and do not have to request a new subscription card.
At the same time, the digital service reduces the workload on transport operators. Each scan that is performed feeds the customer data into a database. This database is responsible for managing the passengers' subscriptions. W4 has developed and implemented this technical workflow. The setup that has now been installed represents a step forward in the eTicketing service of public transport operators, as subscriptions can now be presented digitally via an app in addition to individual tickets. An additional optimization of the data management is currently being discussed with the Liechtenstein transport operators.
The advantages at a glance:
We would like to thank LIEmobil for the trustworthy cooperation and wish the passengers a safe and pleasant journey!
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