Behind heart of zeus is a high-end streetwear fashion brand based in Switzerland. heart of zeus offers fashion from the luxury segment that is as distinctive as the people who wear it. With his label heart of zeus, young designer Nicolas Afonso pursues the vision of establishing his streetwear brand first in German-speaking countries and later throughout Europe. In doing so, he ensures that every piece of clothing he designs also reflects his values: Quality, uniqueness, exclusivity, and social responsibility.

The challenge

W4 provided Nicolas Afonso, heart of zeus with conceptual advice on setting up a global online store and took over the entire technical setup. As a startup, the modular system Shopify was suitable for him, which can be set up quickly and, with the connected payment service provider Stripe, maps classic order processes perfectly. Thus, the web store could be displayed in English and the prices in different currencies. Thanks to Stripe, there is a payment method for everyone - from PayPal to credit card payments to Apple Pay. In addition, a social media campaign generated the first streams of visitors to the online store and serves as a puzzle piece for continuously strong digital brand building.

Feature

The main focus of this project was:

• Shopify, in combination with the integration of the payment service provider Stripe, since Shopify Payment is not usable in Switzerland.
• Pre-order function for the launch of the platform.
• Display of prices in different currencies.
  
  

Solution and implementation

For the technical realization, we relied on the flexible e-commerce platform Shopify. W4 acted as a professional partner in this project: Both the consulting and the technical setup of the webshop were handled by our experts.

Efficient to success - agile project management

Using agile project management based on the SCRUM framework, W4 discussed the current status of the project with the customer, set up sprints, and discussed customization requests. This enabled W4 to react flexibly to various requirements and challenges and to constantly optimize workflows. In this way, W4 was able to realize the project agilely with the customer.

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