Industrial goods cannot be sold in online shops as easily as consumer goods. The investments are usually too high and require a great deal of consulting. Still, finding information about products is just as important. When looking to make an investment, purchasing agents and product managers show the same behavior as consumers. They research online before they contact a vendor.

The Pfiffner Group is a specialist in high, medium, and low voltage products. Since Pfiffner is very successful, it has a pretty big product portfolio. That is why a clear-cut course on the Pfiffner website is a must.

4 objectives were pursued with the new website:

1. Present products in a user-friendly manner.
2. Make products visible via organic search (SEO).
3. Link existing localized websites on the Pfiffner Group site.
4. Adapt the design of the site to the new look of the Group's print brochures.

Simplified product search

With the new TYPO3 site, the Swiss company has filtered its products according to product category and field of application. The navigation is designed to suit individual target groups, and products can be easily selected.

The complete product catalogue can now be browsed online, and a few key products are featured prominently on the site. While the old page displayed products statically in PDF files, the new product pages are search engine optimized and have a feature overview with an option to download detailed information.

Transparent corporate structure

The same concept was used for individual departments, which can be easily filtered according to continents and countries. The top navigation furthermore offers an overview and links to the four local sites in the four most important markets.