LOBSTER_PIM BECOMES ELYTRA: NEW NAME, PROVEN POWERFUL FUNCTIONALITY, AND CONTINUED SUPPORT!  

A few weeks ago, we had the pleasure of informing you about the acquisition of the Lobster_pim source code. A lot has happened since then!

Focus on Continuity and Support

Our top priority has been to offer existing customers and partners security, predictability, and future prospects.

Our dedicated PIM team has focused intensively on ensuring the continuity of support and functionality for all customers. An important aspect of this is maintaining all existing technology partnerships and interfaces with third-party systems such as Lobster_data, priint:Comet, Canto, SixOMC, etc. You can rest assured that your usual workflows and integrations will continue to function smoothly.

We are especially pleased that we have already been able to take on numerous Lobster_pim customers and sincerely thank you for your trust. Support is our highest priority.

Looking to the Future: Innovation with Elytra

However, we don't want to limit ourselves to just securing the status quo. Our clear goal is to further develop Elytra into a highly innovative solution in product information management.

To achieve this goal and prepare for the upcoming release, not only our PIM experts but also other departments at W4 have actively contributed:

Our creative department has worked intensively on the rebranding. The result is a strong Corporate Identity (CI), a unique name, and a memorable slogan.

Our HubSpot team has developed a modern and informative landing page that provides you with all the important information at a glance.

Experience the benefits that Elytra PIM offers for yourself. Visit our product page: https://www.w-4.ch/en/elytra