just-medical! was founded in 2000 as a portal for Healthcare Professionals and has established itself as the one-stop portal for the huge and demanding healthcare sector in Switzerland through the acquisition of other portals such as Medinside and Docinside. With a dedicated team of highly qualified experts, the company offers a wide range of services and channels, including the popular platforms med-congress, med-inside, med-jobs, med-drugs, med-report, and med-cases. Each of these platforms is designed to meet a specific need in the healthcare industry and provide high-quality content and medical information. Thanks to med-congress, for example, subscribers never miss an exciting event in the medical field. With med-cases, on the other hand, doctors can complete CME-certified continuing education, free of time and place, thanks to our e-learning platform.

In January 2022, W4 took over just-medical!. The diagnosis: an impressive and potentially rich portfolio of platforms – but unfortunately showing signs of advanced age.

Thanks to W4's technical expertise in design and web development, the maintenance effort of just-medical!'s digital platforms has already been reduced, and internal processes have also been optimized.

The next logical step was just-medical!'s digital presence – because although the website was still functional, the design and technology used no longer met current standards.

The challenge

When W4 took over responsibility in January 2022, one thing was clear: the website required not a cosmetic surgeon, but a comprehensive digital rehabilitation strategy. The challenges were versatile:

• Multilingualism with ease: The website had to shine in four languages, and the Content Management System (CMS) should make maintenance as easy as child's play.
• Seamless integration: The existing login portals of the various platforms had to be integrated into a new body, without rejection reactions.
• User-friendliness as top priority: The new website should not only look good but also feel good, both for just-medical! employees and end-users.
  
  

The solution

After intensive analysis, W4 opted for an approach based on modern technology and innovative solutions:

1. HubSpot as the heart: HubSpot's CMS proved to be the ideal choice to create a user-friendly interface and ensure the efficient maintenance of content and reports via HubDB (the internal HubSpot database).
2. Iframe as a surgical instrument:
   For the seamless integration of the login portals, W4 relied on Iframe technology, an elegant solution that combines security and user-friendliness.
   
   

The conclusion

The result exceeded all expectations:

• A new digital face: The website shines in a modern design and offers intuitive user guidance.
• Seamless functionality: The login portals work smoothly, and end-users experience a consistent and pleasant user experience.
• Optimal performance: Impressive loading times and complete responsiveness ensure optimal use on all devices.
• Increased visibility: Thanks to comprehensive Search Engine Optimization (SEO), just-medical! is more present than ever in the digital space. The increased visitor numbers testify to success.