With 155 shops across Switzerland make Amavita the country's largest drug store. The company offers its clients everything they might need for their health and beauty. Many Amavita shops not only sell pharmaceutical articles, but also include a perfumery.

Because Amavita's website does not feature a responsive design, the company could not inform its many clients about ongoing promotions on mobile devices. Reason enough for the company to invest in a smartphone and tablet app. This app should not only be a mobile version of the existing website, but also offer Amavita's loyal customers added value and motivate them to visit one of its many stores more often. Therefore, customers who have the app receive exclusive offers. The app also features a map that guides customers to the nearest store.

The Amavita app features include:

• Latest news and exclusive promotions via push notification (includes GPS for location-based offers).
• Digital issues of the Amavita health and beauty magazines.
• Leisure opportunities offered by Amavita's partners.
• Information about exclusive sweepstakes via push notification.
• Map with shop locations and opening hours (including route planner).
• Virtual StarCard, the Amavita loyalty card.
• Health and beauty-related event calendar (including push notification).
• The app is available in German, French, and Italian.

W4 realized the app in accordance with Amavita's corporate design guidelines. The app was programmed for Android and iOS-based smartphones and tablets.