How to communicate a recently agreed-upon economic cooperation to clients, partners, and employees? If the partnership is to be taken with more than a shrug, this development should be communicated in a way that evokes positive emotions.

This was the objective of Robatech, an internationally renowned company for its hot and cold glue solutions, which has formed a partnership with W.H. Leary Co, Inc.

Open towards modern communication ideas, Robatech approached W4. We developed a 3D animation video based on a striking design idea, which was visualized in a story that incorporates Robatech's typical clients to communicate the core message “Working together for a stronger bond”.

The corporate division packaging is the company's core business. Cardboards – the idea of a pop-up landscape was born.

3D Animation Video

Once they clicked on the play button, the viewers followed the alliance of Robatech and W.H. Leary through a dynamically unfolding paper city. They cross districts with self-constructing elements that visually relate to the industries of woodworking, packaging, graphics, automotive, converting, and building supplies.

This idea hit the mark. So much so that we were asked to develop a microsite devoted to the cooperation between Robatech and W.H. Leary. The video furthermore impacted the design for W.H. Leary's exhibition booth at the PPMA Trade Show in Birmingham.

Design exhibition stand

The Paper City video was shown at the W.H. Leary exhibition booth at the PPMA Trade Show 2014 in Birmingham. The story and style of the short film were adapted for the design of the stand. Flyers and staff clothing were matched to the design as well.