Football Championships will always be eagerly anticipated highlights for many. Make use of this enthusiasm for your marketing. Don't miss the chance to be where big emotions and unified interest across international target groups congregate. The Big Boys have shown us how to do it, and now you can follow in their footsteps.

Together with our friends from the agency Braintrain, we have developed an elaborate online betting game. Your employees or customers can compete for the title of "Champion." You are not only positioning your brand with this product. You are also collecting valuable customer information.

Your customers are betting while you collect valuable data

Who are my customers? Time to find out! Our online betting game allows you to collect contact data for your next mailing campaign in an easy and subtle manner. Advertise your products with web-banners - updated on a daily basis, if requested - and increase the number of site visitors to existing pages via linking to your Facebook profile and website.

This is how it works:

• Responsive: The betting can not only be used via desktop or laptop but can also be easily accessed via smartphone or tablet, thanks to its responsive design. All features like betting, results, live scores, and betting pools are fully available for those on the road. 
• Betting pools: The competition between family, friends, clubs, and colleagues can be increased through betting pools. Single users get together in groups, which will be featured in an additional, separate ranking list. The number of site visits will grow if the rank in the list is checked regularly. In the end, it is just more exciting to compete with people you know than "just" for a prize. 
• Invite friends: With the function "Invite friends", a user can invite family members, friends, and colleagues to participate in a betting game. They will then receive an invitation via email, which allows them to directly enter a betting pool. That way, the range of your betting game is increased effortlessly. Additionally, you receive the contact dates of potential customers - all of this without any extra costs. 
• Prizes for the winners: You are free to choose prizes and even the number of winners yourself. We will also post an image and a short description of your prizes on the website.
• Advertisement: In the section "promotion", you will see many ideas for promoting your betting game. If requested, we can also add an online strategy like Google AdWords to your campaign.
• Marketing service: Does your marketing department need support? Are your marketing employees not as passionate about football as we are? Make use of your marketing support for the EM. Starting from a month before the Championship, right until the end of it, we will provide you with customised texts and pictures which you can use in your newsletters, on Facebook or Twitter. That way, you can use your pre-established sales channels to spread the word and make your customers eager to experience the games. 
• Customer data: At the end of the Championship, we will provide you with a document featuring the contact data of everybody who participated. You can use these for further marketing campaigns. 

Objective I: Collect e-mail addresses from customers

Objective II: Employee's identification with the brand

• Selection of customised betting games: