What would modern industry be without high-quality sensors? Hardly imaginable. The same applies to companies and marketing. A growth-oriented business needs sophisticated strategic marketing in order to expand its customer base. For our customer STS Sensortechnik Simach, our main focus was therefore on:

• Marketing Automation
• Online lead generation
• Content marketing

Since 1978, STS Sensortechnik Simach AG has been supporting various industries with the development of first-class pressure transducers, sensors, data loggers, and level probes. Content marketing in connection with search engine optimization, in particular, can be a valuable tool for STS, which has a rather specific customer base and wants to expand.

STS competence platform.

Marketing automation

Another important step was setting up a marketing automation solution for STS. Using this platform, we enable our customers to automate various marketing activities and their workflows. Content Marketing measures, such as newsletters, can be realized much faster and more efficiently by using marketing automation. Automated processes enable more targeted campaigns and better personalization, resulting in more engagement and sales. HubSpot offers direct scaling and evaluation of marketing campaigns.

Via lead scoring, data from various marketing measures can be directly viewed and used for planning as well as optimizing further steps. Prospects' engagement is recorded in a scoring system. For example, a user who opens the newsletter is assigned a previously defined number of points for this activity and can therefore be assessed better by the company. If the lead reaches a certain score, further marketing activities can be initiated to maintain interest and guide the lead further along the customer journey. Lead generation and evaluation are essential for establishing the customer dialogue, a prerequisite for future sales.

Content marketing

Reaching a brand's target group with informational, entertaining, or helpful content is the main objective of content marketing. For this purpose, we create white papers, newsletters, and blogs for our customers. This content draws the interest of users, generates leads, contributes to customer loyalty, and increases sales. Automated content marketing enables a fast and easy dissemination as well as high download rates. We set up a competence platform for STS Sensortechnik Simach AG using HubSpot so that its performance can be monitored effectively. In addition, we have created landing pages and launched a newsletter campaign for STS to reach as many potential clients as possible and generate more traffic for the company's website.

Website China

China's industry also has a demand for superior sensor technology. Our new subsidiary in the Chinese capital, Beijing, has worked intensively on the project and created a search engine-optimized website in Chinese with the content management system TYPO3. The special feature of this website is, among other things, the connection to the HubSpot platform, from which the contact forms on the Chinese side are monitored.