Marketing experts often have a hard time: shortly after the New Year, the Easter campaign needs to be planned, even though there is still 15 cm of snow outside, and you would rather sit by a fire place than thinking of colourful flowers and Easter eggs ... and then, in the middle of summer, your manager asks already what you have planned for the Christmas business, even though the 30° temperatures are more inviting for a dip in the lake.

However, it is common knowledge that the festive or pre-Christmas period is the best opportunity to inspire your customers with a unique marketing campaign. In December, everyone is looking for a special Christmas present.

But what if you run a B2B business? Budgets often have to be used at the end of the year to avoid having to fear budget cuts in the following year.

Or are you perhaps looking for a fresh idea to lift your employer branding to the next level? Gamification can also be used excellently within a company to reward and motivate your employees.

5 Reasons why your company needs a digital Advent Calendar

• Increased mindfulness: In the run-up to Christmas, people are particularly susceptible to (emotional) advertising. They try to make Advent more mindful and slow down their everyday lives. With an online Advent calendar, you can create an effective point of contact with your customers for 24 days. People's natural curiosity ensures that they come back every day.
• Improved brand perception: Link your brand with the positive emotions of the Christmas season to strengthen your brand image. Feel free to show a side of your company that customers normally don't get to see.
• Happy customers: Make your customers happy, surprise them with small competitions, gifts, discounts, or exclusive content, and create an unforgettable customer experience. Turn your customers into convinced advocates for your company.
• New customers: Don't just use your Advent Calendar to strengthen existing customer relationships; use it to acquire new customers by standing out from your competitors. 
• Happy employees: Not only customers who will be delighted with a digital advent calendar, but your employees will also be grateful if you surprise them with a small gift in the run-up to Christmas.

Regardless of your industry, digital advent calendars offer companies an excellent opportunity to boost employee satisfaction, increase brand awareness, and attract and retain new customers.

Create a personalised Advent Calendar in seconds with our software

Our user-friendly software offers you everything you need to create a professional digital Advent calendar:

• Intuitive interface: You can create your own calendar in no time at all, even without any previous technical knowledge.
• Versatile design options: You can choose from various designs and functions to personalise your calendar.
• Fill it with creative content: You can integrate photos, videos, vouchers, quizzes, and much more to inspire your customers.
• Easy integration: You can seamlessly integrate your Advent calendar into your website or social media channels.
• Full service: In case you don't have the time to set up the calendar yourself? Our experts offer you a full service in which you simply provide the subdomain and formulate your desired content.
  
  

Start your successful Christmas marketing or employer branding now

With our software and our tips for a successful campaign, you are ideally equipped to use the Christmas season for your marketing or successful employer branding. Let our experts advise you and create your personalised digital advent calendar today!