Baidu PPC Ads
This comprehensive guide reveals the (often untapped) potential of Baidu Ads and puts you in a position to catapult yours into new leagues. Because,...
Content Type
Reverse Proxy
A reverse proxy acts as a middleman between Chinese users and the European origin server. In addition to acting as an accelerator for requests, the...
Smarketing
We should finally put the days of sales and marketing working against each other and rivalling behind us. Because, as is so often the case in life,...
PIM Software Evaluation Checklist
We would like to provide you with our free checklist for the PIM evaluation process to speed up the process for you and ensure that you do not...
PIM Challenges
The increasing complexity in managing product information, whether due to an extensive product portfolio, the need for multi-channel distribution or...
9 PIM Software Solutions in Comparison
The choice of a PIM system depends not only on its general functions, but also on the specific focus and needs of the company planning to implement...
MQLs to SQLs
By understanding the crucial difference between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), managers can allocate their...
Lead Qualification
Lead qualification frameworks provide your company with a specific structure to improve your lead qualification. They help you focus on leads who are...
The Benefits of Lead Scoring
Lead scoring is a method for evaluating the quality of your leads. It evaluates past customer behavior to accurately predict which leads have the...
The 3 Components of Successful Referral Marketing
Efficient referral marketing is a key component of practice marketing in many specialties. However, many practices and clinics lack a proper strategy...
The WeChat Guide
More and more western companies recognize the potential of the Chinese market for themselves. However, in order to be successful in digital marketing...
Headless CMS – More Flexibility in Marketing
What are Headless CMS and what is the difference to classic CMS like TYPO3 or WordPress? The white paper offers answers. Don't miss the best practice.
Search Engine Optimization for Modern Brands
The W4 white paper explains step by step how brands can improve their Google rankings through user-centric messages.
How to Boost Efficiency in Marketing
With these 10 examples and a best practice for more efficiency in marketing you will learn how routine tasks and recurring tasks from the everyday...
SEO Is Changing – Development and Trends
Search engine optimization from yesterday does not necessarily have to be up-to-date today. In our free whitepaper, you can read what counts in terms...
Lead Scoring with a Glimpse into the Future
To find out which leads fit your specific marketing activity, you need a lead rating which is based on lead scoring. Artifical intelligence assists...
B2B Marketing Automation Tools
Marketing automation is a very effective means for attracting the attention of potential customers. By ways of a strong lead management strategy,...
B2B Sales App – Your Mobile Assistants
With a B2B sales app, you have instant access to all functions which are needed in your everyday sales work, no matter where you are. The sales app...
Product Data Management and Artificial Intelligence
With the help of a professional product information management solution (PIM), you are able to consolidate all product data in one centralized...
Creating Story Worlds Makes All the Difference
Stories are more popular than one-dimensional information such as status updates or other fact-based pieces of information. This is nothing new and...
Surveying Current CMS Solutions
Coupled, Decoupled, Headless: There are now several types of Content Management Systems (CMS) and each has its advantages and disadvantages. The...
Highly Targeted Content Promotion with Facebook
Thanks to its regular introduction of new technological developments, Facebook has managed to stay relevant. As a result, more and more advertisers...
Increase Landing Page Traffic with Optimized B2B Google Ads
Hardly any company relies exclusively on organic traffic these days. Therefore, you might want to consider investing some money to drive traffic...
Topic Cluster / Pillar Content
SEO is always evolving stay on top by employing the topic cluster method. Our white paper shows you how.
Position Your Brand as a Problem Solver
Technical buyers research information long before they get in touch with a vendor. Companies that do not offer valuable content hence miss out on a...
Modern Branding
Learn how modern brand marketing works and what role the consumers play in creating your brand. Our infographic also provides valuable information on...
The New EU General Data Protection Regulation (GDPR)
The GDPR becomes enforceable from 25th May 2018 for all companies marketing products to individuals within the European Union (EU) – even if...
Product Information Management
Product-related content has to be always up-to-date and correct on every channel a business uses. That is why companies should think about...
International Marketing
Anyone who wants to assert themselves in the international market needs to recognize and serve local needs. There is a lot to be considered: Learn...
Big Data Consumer Analytics
In our free white paper, we explain what makes data really big, the benefits of data-based marketing and how brands have to transform their marketing...
Agile Marketing
In times of constant change, it is particularly important to be flexible and have the ability to act quickly. By adapting an agile marketing...
Reach Large Customers with Account-Based Marketing
Account-based marketing is an approach that targets very specific customers – usually large, high-reward customers such as other businesses. Find out...
Increase Conversions with Cross-Channel Marketing
The customer journey takes place across a wide range of devices and channels today. Brands are faced with the difficult task of providing users with...
Data Management Platforms (DMPs)
Never before have companies learned so much from the online behavior of users. A prerequisite is a strategy for how companies want to turn these data...
Customer Calendars and Digital Marketing
Customer calendars can do more than image cultivation and customer retention for your brand. Our free infographic shows you how you can integrate...
Customer Magazines and Digital Marketing
Studies show that businesses continue to invest almost as much money into print products as in digital media. However, businesses often lack...
Improve Marketing‑Sales Alignment with Demand Generation
Demand generation is an approach that meets the demands of the modern business landscape. Our free infographic presents you with some interesting...
Predict Customers' Behavior
The evaluation of sales opportunities in direct marketing is becoming increasingly precise. Our infographic showcases some convincing arguments in...
Evangelism Marketing
Evangelism marketing is an approach that aims to develop a brand-customer relationship in which customers become so convinced of the brand's products...
Emotion Branding
Emotions attach customers to brands. That is why businesses should try to win customers not with arguments, but with emotions. Our free white paper...
Content Marketing Outsourcing
Content is king. However, a king without strategy is hardly ever successful. That is why businesses should consider outsourcing their content...
Marketing Service Products
Learn all about the perception and potential of service products and how to market them accordingly in our free white paper.
Harmonize and Capitalize
Native advertising is one of the most successful forms of online advertising. Because it’s non-disruptive, informative, and sometimes even...
How to Develop Product-Related Services
In saturated markets, top performers are initiating purchase incentives with additional, product-related services. Even though machines, devices and...
How to Use Google Analytics and Marketing Automation
Digital marketing is all about making the communication with prospects and customers positive and goal-oriented. Learn all about the benefits of...
Retaining is more profitable than acquiring
Customers share their opinions freely on the world wide web - for everyone to see. This is why the customer experience is more important than ever....
Marketing Automation: More Than Just Sending Emails
In this white-paper, you find comprehensive information about marketing automation. It will help you to get an idea of the technology and shows you...
