IMS Connector Systems is an internationally renowned technology company specializing in the development and manufacture of high-frequency connection technology. The product range includes a wide selection of coaxial RF connectors, coaxial cable assemblies, RF antenna switches, as well as connectors for M2M and IoT applications developed according to customer requirements. In addition, IMS CS has a high level of competence and experience in research and development.

The challenge

On the one hand, our client wanted a relaunch of the website, which was to take place in the form of a technical re-setup of the already existing site. On the other hand, a refresh of the design was required to make the brand identity contemporary and according to the state of the art. As an experienced partner, the W4 team took on the conception and technical implementation of this project. Since the website in WordPress (CMS) was difficult to manage for IMS, a switch to the CMS Drupal was made. This ensures easier and more efficient editing and management of the website. In addition, HubSpot was integrated into the website as a marketing automation tool. For product display in the catalog and configurator, the 3rd party system Symfony was integrated into the website. Due to the large number of content adjustments, W4 assisted IMS Connector Systems with content and SEO optimisation. To ensure that the website is also accessible in China while the system can still be managed via the existing web server in Germany, a proxy cache server was installed. As a further feature, the website intelligence tool Leadfeeder was integrated. This provides insights into which campaigns, website content, emails, and ads are used by new prospects, and identifies and qualifies companies that visit the website anonymously.

Features

The main focus of this project was on:

• The technical relaunch of the website backend.
• The refresh of the design in line with the CI/CD.
• The management of customer information in one system (HubSpot).
• SEO optimization of the website.
• The integration of Leadfeeder.
• Integration of a proxy cache server for China.
  
  

Solution and realisation

For the technical implementation, we relied on the content management system Drupal with a connection to the marketing automation tool HubSpot.

W4 acted as a professional partner in this project: Both the conception and the implementation, as well as the training for website maintenance, were handled by our experts.

Efficiency to success - agile project management

Using agile project management according to the SCRUM framework, W4 discussed the current status of the project with the customer, set up sprints, and discussed customization requests.

This enabled W4 to react flexibly to various requirements and challenges and to continuously optimize workflows.

We are happy to find the perfect solution for your professional corporate website. From planning and design to technical realisation, we look forward to advising you and boosting your online presence. Please contact us!