Before now, Hochdorf had not used a separate image section. With the 2015 edition of the annual report, this section was added, featuring a presentation of the company's biggest areas of business. The emotionalizing presentation communicates the values, goals, and visions that Hochdorf stands for in succinct form, in images and short texts. W4 gave the design a fundamentally more modern interpretation and yet remained true to its visually sleek style.
"If we are going to have a completely new online presence for the annual report, then we are thinking digital all the way", said the W4 team. Where NS-Publish was still following the print approach with an online add-on, the editorial system from Typo3 allowed online working right from the start. This makes the creation and correction process much, much easier. The typical headache of implementing the finished version's layout online was cured. In the Typo3 editorial system, an online and print version is provided right from the start, each with its own layout. All changes are implemented simultaneously in the online and the print version.
The change from having the annual report as an online PDF that could be downloaded to a separate online platform is nothing short of a quantum leap. Hochdorf, as well as its shareholders, benefit from the microsite. Why would you want to read a PDF version with the extensive annual accounts on a mobile phone? It's no problem with a click on the microsite. Menu options allow readers to navigate through the sections and parts of the report, allowing selective reading - and in multiple languages of course. And the PDF is still naturally available as a compressed package for anyone who wants a version in the classic report form for later reading.
