Agile marketing has been a hot topic for some time and has proven itself for many companies. The keypoint: Adapting marketing activities quickly and flexibly to external circumstances and occurrences. A marketing strategy is based on various actions. Often it is planned in great detail and is then completed according to this plan – reactions to initial measures are often not taken into account. This is a very inflexible approach that fails to exploit the valuable potential of campaigns and lets great opportunities slip by. The more worthwhile option is agility – organizing marketing activities and related work in an agile manner.
Moving to agile marketing can be challenging for some employees, while others may find it much easier to work agile. It is important here to bring the team together and, within the framework of certain guidelines, to give them the greatest possible scope for agile work in order to lead campaigns to success. It is not only important what is realized, but also HOW. To optimize processes and marketing activities, you have to put old, rigid working methods and conventions aside. It is not very agile having to get permission from different departments for a simple social media post.
In order to operate in agile marketing you need to adopt agile procedures. This includes methods and terms such as:
We love and live agile marketing on a daily basis! If you too want to benefit from agile working methods and are eager to set up agile marketing campaigns – contact us! Our experienced marketing and project management team will provide you with a broad range of knowledge.
Would you like your employees to learn and really internalize agile marketing as a team? Book a workshop for agile marketing now. We bring you closer to the Scrum principle and everything else you need for successful, agile marketing.