Data storage, management and actualization has become an increasingly demanding and complex task for big companies with hundreds if not thousands of items in their product catalogues. Product managers and marketing teams spend a lot of time on managing product information. Too much time. The main reason for this are old product management systems that are not on par with current standards in multichannel marketing. A lack of interfaces as well as departments acting independent of one another take a toll on internal resources. Is it not time to finally change this?
Akeneo throws old and inefficient habits over board and, as a central product information management tool, opens up a whole new perspective for collaboration across departments. Akeneo simplifies your marketing activities as it allows you to feed numerous channels from one place. Using this open source tool, product managers and marketing staff alike can edit product data, ERP data, images and videos from various sources centrally. All linked data banks are thus always up-to-date. No more entering the same data twice. Instead, your clients always have access to the newest product information. Thanks to excellent export characteristics, your product information is always at the ready for online shops, websites, mobile marketing, print communication and POS measures.
Learn more about product information management with Akeneo PIM in our free whitepaper.