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GAMIFICATION: DIGITAL ADVENT CALENDAR

PLAYFULLY generate LEADS AND CUSTOMERS

Gamification, if used correctly, is an extremely useful method to gain new customers. Many industry giants have successfully implemented marketing strategies with Gamification. With online games and playful competitions, Gamification increases engagement and promotes emotional investment. And best of all, new leads are generated along the way! The term Gamification refers to the incorporation of game- related elements – such as high scores, rankings or awards – in foreign contexts. Gamification aims at motivating users to interact with the company in a playful way. Every opened door poses the opportunity to converse with your customer, which not only strengthens your B2C relationship, but also increases your customer’s willingness to buy.

Ho Ho Ho - The window to your customer

In joyful anticipation, children look forward to opening their advent calendars every day. However, adults, customers, and co-workers enjoy this Christmas tradition just as much! By hiding prizes, tipps, recipes, raffles, or product information behind the tiny doors, an advent calendar delights people in business environments as well. The sky's the limit to your creativity!  

A professionally designed digital advent calendar ensures a high reach, generates new leads and gives you access to inactive customers. By playfully engaging them now, customers become more open to your marketing content at a later date. Additionally, a digital advent calendar provides your existing customers with playful variety during the Christmas season and helps you to strengthen your brand.

Delight your customers with the digital advent calendar and benefit from first-class user experience and visibility across your channels!

Read our free White Paper now to find out how your company's gamification campaigns can help you attract and nurture leads and customers.

Download Whitepaper

Why DOES my Business need the digital  Advent Calendar?

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Maximised Sales Potential for Retail

By delivering daily surprises, exclusive offers, and interactive content, the calendar keeps customers excited and invested throughout the holiday season. This sustained interaction not only cultivates loyalty but also encourages customers to return frequently to discover what's next.  retailers to showcase a variety of products, promotions, and brand messages, effectively showcasing their range and uniqueness. the Digital Advent Calendar boosts brand visibility, strengthens customer relationships, and maximises sales potential.

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Lead Generation for B2B

By offering daily insights, valuable resources, and exclusive offers tailored to the specific needs and interests of potential B2B clients, the calendar fosters prolonged engagement. This engagement translates into a gradual nurturing process, allowing your business to establish credibility, showcase expertise, and build trust over the course of the calendar's duration. Ultimately your business will gain qualified leads ready for conversion.

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Improved Employer Branding

Through a series of daily engaging content, such as behind-the-scenes glimpses, employee stories, exclusive insights into the workplace, or achievements, the calendar effectively highlights the organization's commitment to its workforce. This strategy not only attracts top talent but also fosters a sense of pride and belonging among current employees. The Digital Advent Calendar encourages active participation and social sharing, amplifying the company's brand reach and reputation as a desirable workplace.

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A PICTURE PAINTS A THOUSAND WORDS

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Features in short

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Individual Design

You will receive your own www address that is specific to your company.  You have the flexibility to tailor the appearance of the calendar to match your corporate design. This includes incorporating your company's logo, color scheme, and other brand-specific elements.

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Individual Promotions

Tailor unique promotions with custom text, personalized images, and links for each day, enhancing engagement and targeting specific customer interests.

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Advertising

Your customer interacts with your content every day. Targeted campaigns remind the addressees to open the doors every day.

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Time zone flexibility

Your global audience can enjoy gaming to the fullest by configuring the calendar's time zone. Regardless of your location - be it Berlin, Moscow, or New York - the doors to each Daily Surprise always open at the same time you want, ensuring daily engagement with players around the world.

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Individual Content

You can choose from different content categories to give the calendar the necessary excitement. Whether tips and tricks, general quotes, recipes, competitions, or product information - there are no limits to your creativity.

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Individual Newsletter

Personalize newsletter promotions with custom text, images, and a double opt-in process, ensuring targeted communication and increased engagement.

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Customer Data

After December 24th, you will receive a list of all participants. If you wish, you can also access the data during the event.

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Files Management

Save your images, videos or documents conveniently in the backend. Get accessible URLs for external use or use the storage space to seamlessly integrate files directly into your content.

W4 Digital Advent Calendar Packages

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Additional Support Packages

  • 10 h
  • 20 h
  • 40 h
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Self-Produced

  • Standard Digital Advent Calendar according to functions,  Demo version in EN
  • Set up the Backend
  • Implementation of hosting and subdomain
  • Workshop&Handover
  • Testing and Project Management
  • Delivery of user data after 24.12
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Full Service excl.
Content Production

  • Standard Digital Advent Calendar according to functions,  Demo version in one language
  • Set up the Backend
  • Content/image migration in one language
  • Set up Forms
  • Implementation of the Corporate Design (logo, colours, background and teaser Image) 
  • Testing and project management
  • Handover of user data after 24.12
AdventCalendar_packages_4

Full Service incl.
Content Production

  • Standard Digital Advent Calendar according to functions,  Demo version in one language
  • Set up the Backend
  • Professional content production
  • Content/image migration in one language
  • Set up Forms
  • Implementation of the Corporate Design (logo, colours, background and teaser Image) 
  • Testing and project management
  • Handover of user data after 24.12

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YOUR CONTACT

Angelika Gmeiner
Angelika Gmeiner
Customer Onboarding Manager CH & DE
+49 351 85034886
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