Gamification is an extremely useful method when used correctly. Many industry giants have successfully implemented marketing strategies with Gamification. With online games and competitions, tired eyes are reawakened, the focus is sharpened and the business and emotional ties are re-strengthened. The term gamification encompasses the use of typical elements of the game, such as high scores, rankings or awards, in seemingly "foreign" contexts. The aim of Gamification is to motivate the recipient to interact with the company and, at best, to influence his or her (buying) behaviour.
Not only children long for the Christmas season because of the anticipation of the daily opening of their Advent calendar. The daily little surprises make eyes shine. Adults also enjoy the Christmas highlight. A professionally designed digital advent calendar ensures a high reach, new leads and gives you access to customers who are sometimes inactive and can be addressed with further content at a later date. With the digital Advent calendar, you can offer existing, active customers a nice change during the Christmas season and position your brand.
Enjoy your customers in the most beautiful time of the year with the digital Advent calendar and benefit from first-class user experience and visibility on all your channels.
Read our free White Paper to find out how your company's gaming campaigns can help you attract and retain customers.